Resources Library by ANA

Inspiring change

Online advertising and marketing is still relatively new, and measuring effectiveness and understanding consumer reactions is correspondingly nascent. The industry (clients and agencies) have accepted that metrics are weak and the self-report...

Catalogue: Online Research 2009: Online Panels & Beyond

Authors: Alison Bryant, Brian Levine, Lauren Weinberg, Marjan Massoudian, Devra Jacobs

Companies: Innerscope Research, Viacom International Media Networks

October 29, 2009

Tweetmiotics

Economic models have been changing and we now live in a collaboration economy, where peers are the new keepers of brands, media and content through social computing. In this new landscape, Social Networks have become important and their expansion is...

Catalogue: Online Research 2009: Online Panels & Beyond

Authors: David Oyarzun, Karina Besprosvan

October 29, 2009

Research World (October 2009)

For the traditional researcher, this issue of Research World may turn out to be the most heretical yet. Our contributors this month suggest that not only is our concept of research being challenged, but that it may also be a very good thing....

Catalogue: Research World 2009

Author: ESOMAR B.V.

October 1, 2009

On the edge or over the edge?

This presentation addresses the somewhat conflicting developments in healthcare research over recent years - a move toward ever more innovative, consumer-driven research approaches, and the increase in guidelines and legislation specific to this...

Catalogue: Congress 2009: Leading The Way

Authors: Heike Bäumlisberger, Rachel Medcalf

September 22, 2009

Building citizen dialogue

This presentation addresses developments in citizen engagement practice from the perspective of the Central Office of Information (COI), the leading commissioner and delivery agent for public engagement work within the UK public sector. The...

Catalogue: Congress 2009: Leading The Way

Authors: Fiona Wood, Tom Wormald, Jane Breeze, Brian Parry

September 22, 2009

Gaming 0.0

This presentation addresses how FLEX/theINNOVATIONLAB and Blauw developed an innovative and smart board game, played by researchers, designers and consumers, to create a synergistic environment for ideation in order to get the best out of people....

Catalogue: Congress 2009: Leading The Way

Authors: Jeroen Verbrugge, Abke Geels, Sylvie Verbiest, Arthur Fletcher

Company: Blauw Research

September 22, 2009

Launching innovations during economic slowdown

As innovation is the engine of growth, it is important to continuously invest. But during challenging economic times, we face difficult decisions as manufacturers: Should we continue to invest in innovation or save money? Should we cut production...

Catalogue: Congress 2009: Leading The Way

Authors: Marcin Penconek, Mark Gillespie

Company: Nielsen

September 21, 2009

Research World (September 2009)

In this issue, we unabashedly celebrate the creativity of research. This time, we are rummaging through the toolboxes of anthropology, ethnography, behavioural economics and the neurosciences and allying what we find with new technologies to produce...

Catalogue: Research World 2009

Author: ESOMAR B.V.

September 1, 2009

Single source multimedia audience measurement

The Cross Media revolutionary Eurisko Media Monitor survey starts its third edition with further innovative solutions. This release also adopts the Dialogatore: a brand new device that GfK Eurisko has recently introduced in the Italian market. It...

Catalogue: WM3 2009: Change Is In The Air...

Author: Giorgio Licastro

Company: GfK

May 7, 2009