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Bakker, A. B. (1976a, April 01). Features in international marketing and the international entry strategy. ANA - ESOMAR. Retrieved June 19, 2024, from
Britt, S. H. (1975a, August 01). Standardizing advertising for the international market. ANA - ESOMAR. Retrieved June 19, 2024, from
https://ana.esomar.org/documents/standardizing-advertising-for-the-international-market
Lehtonen, L. (1974a, September 01). Segmentation analysis of international markets. ANA - ESOMAR. Retrieved June 19, 2024, from
https://ana.esomar.org/documents/segmentation-analysis-of-international-markets
Coleman, K. M. (1973a, June 01). Communication with physicians. ANA - ESOMAR. Retrieved June 19, 2024, from
https://ana.esomar.org/documents/communication-with-physicians
Stolte, J. (1972a, September 01). Survey on the problems of transferring a brand from one Western European country to another. ANA - ESOMAR. Retrieved June 19, 2024, from
Stolte, J. (1972a, September 01). Survey on the problems of transferring a brand from one Western European country to another (German). ANA - ESOMAR. Retrieved June 19, 2024, from
Tuck, R. T. (1972a, September 01). Are international advertising campaigns possible?. ANA - ESOMAR. Retrieved June 19, 2024, from
https://ana.esomar.org/documents/are-international-advertising-campaigns-possible-
Ravasz, K. (1972a, June 15). International markets for the communications industry . ANA - ESOMAR. Retrieved June 19, 2024, from
https://ana.esomar.org/documents/international-markets-for-the-communications-industry-
Worcester, R. M. (1971a, June 15). Report-back from working group I. ANA - ESOMAR. Retrieved June 19, 2024, from
https://ana.esomar.org/documents/report-back-from-working-group-i