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Research papers

An approach to market research in Iran

This paper outlines our experience in the conduct of Market Research for clients concerned with the developing society of Iran. There is no doubt in our minds of the growing significance of market research in that country, the more so since it is not...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: J. A. Kelly, A. E.V. Dent
August 1, 1975
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Citation

Kelly and Dent (1975a, August 01). An approach to market research in Iran. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/an-approach-to-market-research-in-iran


Research papers

Dynamic aspects of market segmentation with a model for dynamic segmentation studies

The literature on market segmentation published during the last 10 years is very rich, but unfortunately all of the published studies treat market segmentation as a cross-sectional analysis at one particular point in time. What is lacking is a...

Catalogue: Seminar 1975: Market Modelling
Author: Bo Arpi
June 1, 1975
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Citation

Arpi, B. (1975a, June 01). Dynamic aspects of market segmentation with a model for dynamic segmentation studies. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/dynamic-aspects-of-market-segmentation-with-a-model-for-dynamic-segmentation-studies


Research papers

Round-table discussion

The participants should try to find a common understanding of what we mean by pharmaceutical education and training. The question needs some addition: education and training of market researchers or for marketing research, or in marketing research?...

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Authors: Alfred P. Cohen, Coen C. J. de Koning, David Monieson, Erich Werner
March 1, 1975
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Citation

Cohen, de Koning, Monieson and Werner (1975a, March 01). Round-table discussion. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/round-table-discussion


Research papers

Concluding remarks

Since this was the first ESOMAR seminar on Fashion Research, there was no precedent to provide any guidelines. At the first programme committee meeting, we again tackled this problem. We didn't manage to come to any conclusions about what we really...

Catalogue: Seminar 1974: Fashion, Research And Marketing
Author: Susan P. Douglas
December 4, 1974
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Citation

Douglas, S. P. (1974a, December 04). Concluding remarks. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/concluding-remarks


Research papers

Multinational market research as a basis for multinational marketing in the textile field (German)

The public eye nowadays is to an increased extent directed on multinational enterprises. Multi nationality, however, is rarely spontaneously associated with the sector clothing. Enterprises or even brands of absolutely world reputation are hardly to...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Heinrich Pemsel
September 1, 1974
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Citation

Pemsel, H. (1974a, September 01). Multinational market research as a basis for multinational marketing in the textile field (German). ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/multinational-market-research-as-a-basis-for-multinational-marketing-in-the-textile-field-german-


Research papers

Research for the non-household market for goods and services

This paper is based on a study dealing with one of the three segments of the non-household market for goods and services: the segment consisting of "work-locations". Initiated by Douwe Egberts B.V., this study was carried out for the first time by...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: W. G. M. Steur, Jean F. K. Dinjens
September 1, 1974
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Citation

Steur and Dinjens (1974a, September 01). Research for the non-household market for goods and services. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/research-for-the-non-household-market-for-goods-and-services


Research papers

Multinational market research as a basis for multinational marketing in the textile field

The public eye nowadays is to an increased extent directed on multinational enterprises. Multi nationality, however, is rarely spontaneously associated with the sector clothing. Enterprises or even brands of absolutely world reputation are hardly to...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Heinrich Pemsel
September 1, 1974
×

Citation

Pemsel, H. (1974a, September 01). Multinational market research as a basis for multinational marketing in the textile field. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/multinational-market-research-as-a-basis-for-multinational-marketing-in-the-textile-field


Research papers

The cost effectiveness of market research with particular application to the search for new product ideas in fast moving consumer goods

Market researchers have long been arrogant enough to believe that market research can find ideas for new products and market segmentation techniques have often been advocated for this purpose. Yet research has proved not cost effective in the initial...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Peter M. Kraushar
September 1, 1974
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Citation

Kraushar, P. M. (1974a, September 01). The cost effectiveness of market research with particular application to the search for new product ideas in fast moving consumer goods. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/the-cost-effectiveness-of-market-research-with-particular-application-to-the-search-for-new-product-ideas-in-fast-moving-consumer-goods


Research papers

Market research executives in Britain

This paper examines the market research profession in Britain from two view points: who we are at present and how we provide for the continuation of the species.

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: John A. Samuels, Peter Menneer
September 1, 1974
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Citation

Samuels and Menneer (1974a, September 01). Market research executives in Britain. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/market-research-executives-in-britain