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Round-table discussion

Date of publication: March 1, 1975

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development

Authors: Alfred P. Cohen, Coen C. J. de Koning, David Monieson, Erich Werner

Abstract:

The participants should try to find a common understanding of what we mean by pharmaceutical education and training. The question needs some addition: education and training of market researchers or for marketing research, or in marketing research? And do we mean education of newcomers? Do we mean current training of people who already have some experience in marketing research? Do we mean post-graduate education and training? And in what respect?

Alfred P. Cohen

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Coen C. J. de Koning

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David Monieson

Author

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Erich Werner

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Research Papers

Discussion group III

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry

Authors: W. D. McClelland, R. A. Davie

 

June 15, 1972

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Citation

McClelland and Davie (1972a, June 15). Discussion group III. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/discussion-group-iii


Research Papers

Discussion group IV

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry

Authors: Friedrich Wendt, Michael D. Ryan

 

June 15, 1972

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Citation

Wendt and Ryan (1972a, June 15). Discussion group IV. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/discussion-group-iv


Research Papers

Discussion group II

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry

Author: R. W. Kalusche

 

June 15, 1972

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Citation

Kalusche, R. W. (1972a, June 15). Discussion group II. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/discussion-group-ii


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Citation

Cohen, de Koning, Monieson and Werner (1975a, March 01). Round-table discussion. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/discussion-group-ii