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Magazines

Revue Française du Marketing (Juin 2017)

La RFM est la plus ancienne revue française de marketing. Elle occupe une placeéminente au sein des publications scientifiques en sciences de gestion, tant par sonaccréditation par la FNEGE et l'AERES, que par l' originalité de son...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
June 1, 2017
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Citation

, A. (2017a, June 01). Revue Française du Marketing (Juin 2017). ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-juin-2017-


Videos

How can market research become part of a digital eco-system?

Now the Eco-system of marketing is highly digital. How could traditional market research be part of it? Based on our practice, there are 4 steps: objective-oriented, connecting proper data sources, being product on cloud and professional service.

Catalogue: Asia Pacific 2017: Discoveries
Author: Richard (Ruixing) Zong
May 17, 2017
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Citation

Zong, R. (2017a, May 17). How can market research become part of a digital eco-system?. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/how-can-market-research-become-part-of-a-digital-eco-system-


Videos

The marketing impact score

This presentation answers a key client question: what is the right Marketing Metric?

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Caroline Smiley, Fiona Blades
Company: MESH Experience
January 15, 2017
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Citation

Smiley and Blades (2017a, January 15). The marketing impact score. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/the-marketing-impact-score


Videos

The agony and ecstasy of teaching an old dog new tricks

Market researchers can't (always) have nice things because they don't think like technology companies.

Catalogue: Big Data World 2017: Smart Data Integration
Author: Kyle Findlay
Company: KANTAR TNS Malaysia
January 15, 2017
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Citation

Findlay, K. (2017a, January 15). The agony and ecstasy of teaching an old dog new tricks. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/the-agony-and-ecstasy-of-teaching-an-old-dog-new-tricks


Research papers

Clipboards, calls and focus groupies

Market research associations and the industry as a whole have a responsibility to ensure that we communicate the value of market research. As researchers, we understand it is impossible to embark on a promotional marketing or education campaign...

Catalogue: Congress 2016: #WOW
Authors: Melanie Courtright, Luke Sehmer
Company: Research Now SSI
September 22, 2016
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Citation

Courtright and Sehmer (2016a, September 22). Clipboards, calls and focus groupies. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/clipboards-calls-and-focus-groupies


Magazines

Revue Française du Marketing (Juin/Juillet 2016)

La panique qui s' empare aujourd'hui du peuple anglais après la décision de quitterl' Union Européenne, à l'issue du référendum sur le Brexit, nous remet en mémoireles propos du journaliste et polémiste américain...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
July 1, 2016
×

Citation

, A. (2016a, July 01). Revue Française du Marketing (Juin/Juillet 2016). ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-juin-juillet-2016-


Magazines

Revue Française du Marketing (Mars 2016)

Le Marketing doit-il être en prise avec l'actualité de son temps au sens le plus large?Le débat oppose la communauté des praticiens et des chercheurs. Il n'en reste pasmoins que l'acte de consommation s'inscrit dans une démarche...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
March 1, 2016
×

Citation

, A. (2016a, March 01). Revue Française du Marketing (Mars 2016). ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-mars-2016-


Magazines

Revue Française du Marketing (Décembre 2015)

Ce dernier numéro de l'année fait la part belle à deux articles consacrés à la créationde nouvelles échelles de mesure. Parce que il n'est pas de vérité scientifique sur unphénomène sans une mesure de ses causes, de...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
December 1, 2015
×

Citation

, A. (2015a, December 01). Revue Française du Marketing (Décembre 2015). ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-d-cembre-2015-


Magazines

Research World (January-February 2015)

In this issue we look at the impact of analytics on our sector and what market research brings to the party.

Catalogue: Research World 2015
Author: ESOMAR B.V.
February 15, 2015
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Citation

B.V., E. (2015a, February 15). Research World (January-February 2015). ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/research-world-january-february-2015-