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Research World (January-February 2015)

Date of publication: February 15, 2015

Catalogue: Research World 2015

Author: ESOMAR B.V.

Abstract:

In this issue we look at the impact of analytics on our sector and what market research brings to the party.

ESOMAR B.V.

Author

This is a long description of some author details.

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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

B.V., E. (2015a, February 15). Research World (January-February 2015). ANA - ESOMAR. Retrieved September 27, 2025, from


https://ana.esomar.org/documents/research-world-january-february-2015-