Resources Library by ANA

How marketing influences sensory perception, and how sensory perception should influence marketing

The accepted definition of a "brand" is reviewed, and discussed in the light of the need for both R and D and marketing to be aware of what makes up the totality of a brand. While marketing has accepted that a brand has a personality and is far more...

Catalogue: Seminar 1989: Research For Flavours And Fragrances

Author: Derek C. Martin

June 15, 1989

Changes in economic management in USSR

Recent changes in economic mechanism in USSR profoundly affect all aspects of national economy. They are closely connected to the shift from administrative methods of management to economic ones, much larger role of enterprises in the economic...

Catalogue: ESOMAR Congress 1988

Author: Andrey A. Goriatchev

September 1, 1988

Does recession open new fields to marketing research?

A two-stage research on a sample of non-marketing functions has shown that there is a gap in information for decision making and this gap could be filled by research. However, various difficulties interfere with the establishment of a good...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Author: Cecilia Gobbi

June 15, 1984

Children and marketing

One result of the conference was the formulation of a research program containing some specified goals. We shall return to this, but first of all we would like to introduce a number of considerations voiced at the conference. Now, the participants...

Catalogue: New Monograph Series Vol.9: Researching Youth

Authors: Paul Kruger Andersen, Kurt Pedersen

August 1, 1980

Education in marketing for the non-specialist

It has become increasingly apparent over the last few years that many people who become involved in the marketing process are not themselves specialists in this field and indeed as a subject it is on the periphery of their main interests. In the...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers

Author: John Mckenzie

June 1, 1976

The market research society diploma scheme

The Market Research Society has regarded education as one of its major responsibilities ever since it was founded, and each year a major program of activities is organised which range from basic introductory courses in market research generally...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers

Author: John Davis

June 1, 1976

Recent experiences in Belgian marketing education

The following papers describe two experiences in the field of marketing education. Both programs were initiated by the Center for Productivity and Research from the University of Ghent. The first paper comments the program in which public officers...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers

Authors: Jacques De Rijcke, R. Duyck

June 1, 1976

Marketing education for small business

This paper sets out to both examine some of the particular and peculiar needs of the small business sector as well as mapping a plea for changed attitudes among marketing (and other) educators.

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers

Author: A. H. Davies

June 1, 1976

Marketing training in a multinational corporation

After a brief description of the Philips organization the marketing concept is discussed as in use with the Philips concern. On the basis of this concept a wide range of marketing training activities is employed. Of each course a brief description...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers

Author: A. C.H. Kuijpers

Company: Philips International

June 1, 1976