Education in marketing for the non-specialist

Date of publication: June 1, 1976

Author: John Mckenzie


It has become increasingly apparent over the last few years that many people who become involved in the marketing process are not themselves specialists in this field and indeed as a subject it is on the periphery of their main interests. In the subsequent sections of this report the author indicates the approaches that he has adopted, during his experience, for the students and go on to suggest how his findings may have relevance to other non-specialist students.

John Mckenzie


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