Abstract:
It has become increasingly apparent over the last few years that many people who become involved in the marketing process are not themselves specialists in this field and indeed as a subject it is on the periphery of their main interests. In the subsequent sections of this report the author indicates the approaches that he has adopted, during his experience, for the students and go on to suggest how his findings may have relevance to other non-specialist students.
This could also be of interest:
Research Papers
Practical education in marketing
Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Authors: Sergio Barraza Picone, José MarÃa Ferré Trenzano
 
June 1, 1976
Research Papers
Recent experiences in Belgian marketing education
Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Authors: Jacques De Rijcke, R. Duyck
 
June 1, 1976
