Abstract:
It has become increasingly apparent over the last few years that many people who become involved in the marketing process are not themselves specialists in this field and indeed as a subject it is on the periphery of their main interests. In the subsequent sections of this report the author indicates the approaches that he has adopted, during his experience, for the students and go on to suggest how his findings may have relevance to other non-specialist students.
Research Papers
The facts of life
Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Author: Rena Bartos
 
June 15, 1986
Research Papers
Developing a corporate image for a university
Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Authors: John H. Church, David W. Gillingham
 
June 15, 1981
