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Research papers

Recruiting fast and screening slow

Whether you provide your recruitment partner with a detailed screener, a persona pen portrait, or a quick list of bullet points, you may give little thought to exactly how and in what context those screening questions are asked during recruitment....

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Author: Maya Middlemiss
Company: Saros Research Ltd
November 16, 2016
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Citation

Middlemiss, M. (2016a, November 16). Recruiting fast and screening slow. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/recruiting-fast-and-screening-slow-8912


Research papers

Doctor, doctor, I've been dabbling in non-conscious measurement

Working in research for a decade, Tom thinks he has amassed sufficient experience to tackle most research challenges. Whilst he cares very much about his work, Tom has inadvertently become complacent. He embraced the switch to online research with...

Catalogue: Congress 2016: #WOW
Authors: Chris Warren, Dipesh Mistry
Company: Northstar Research
September 22, 2016
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Citation

Warren and Mistry (2016a, September 22). Doctor, doctor, I've been dabbling in non-conscious measurement. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/doctor-doctor-i-ve-been-dabbling-in-non-conscious-measurement-8867


Videos

Doctor, doctor, I've been dabbling in non-conscious measurement

Working in research for a decade, Tom thinks he has amassed sufficient experience to tackle most research challenges. Whilst he cares very much about his work, Tom has inadvertently become complacent. He embraced the switch to online research with...

Catalogue: Congress 2016: #WOW
Authors: Dipesh Mistry, Samantha Bond
June 15, 2016
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Citation

Mistry and Bond (2016a, June 15). Doctor, doctor, I've been dabbling in non-conscious measurement. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/doctor-doctor-i-ve-been-dabbling-in-non-conscious-measurement


Videos

Recruiting fast and screening slow

Whether you provide your recruitment partner with a detailed screener, a persona pen portrait, or a quick list of bullet points, you may give little thought to exactly how and in what context those screening questions are asked during recruitment....

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Author: Maya Middlemiss
Company: Saros Research Ltd
June 15, 2016
×

Citation

Middlemiss, M. (2016a, June 15). Recruiting fast and screening slow. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/recruiting-fast-and-screening-slow


Videos

The world of chocolate in 2020

By using sensorial product test techniques in qualitative, quantitative & neurological research Barry Callebaut avoids using only consumers’ reactions, but also taps into the subconscious reality. In this way, they are able to predict the world...

Catalogue: Sensory Forum 2015: Marketing Meets Science
Author: Karin Loobuyck
June 15, 2015
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Citation

Loobuyck, K. (2015a, June 15). The world of chocolate in 2020. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/the-world-of-chocolate-in-2020


Research papers

The bilingual brain

Hispanic bilingual Millennials (Billennials) are an increasingly important consumer group. Defined by their ability to speak both English and Spanish, it is critical to understand the impact of language on advertising in order to optimize messaging...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Manuel Garcia, Roberto Ruiz, Esther Franklin
Company: Nielsen
June 15, 2015
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Citation

Garcia, Ruiz and Franklin (2015a, June 15). The bilingual brain. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/the-bilingual-brain-8522


Videos

The bilingual brain

Hispanic bilingual Millennials (Billennials) are an increasingly important consumer group. Defined by their ability to speak both English and Spanish, it is critical to understand the impact of language on advertising in order to optimize messaging...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Manuel Garcia, Robert Ruiz, Esther Franklin
Company: Nielsen
June 15, 2015
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Citation

Garcia, Ruiz and Franklin (2015a, June 15). The bilingual brain. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/the-bilingual-brain


Videos

The first neuro against smoking (NAS) project in UAE

Neuro Against Smoking (NAS) is the world’s biggest international neuro study dedicated to health issues. The study aims at understanding the impact and effectiveness of anti-tobacco warnings presented on cigarette packs using neuroscience....

Catalogue: MENAP Forum 2015: Leading Transformation
Author: Fatima El-Khatib
Company:
June 15, 2015
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Citation

El-Khatib, F. (2015a, June 15). The first neuro against smoking (NAS) project in UAE. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/the-first-neuro-against-smoking-nas-project-in-uae


Magazines

Revue Française du Marketing (Septembre 2014)

Quatre articles composent ce numéro de rentrée de la Revue Française duMarketing. Nous l'avons volontairement souhaité inscrit dans la «modernité» en retenant pour ce numéro un article sur les neurosciences et trois articles...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
September 1, 2014
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Citation

, A. (2014a, September 01). Revue Française du Marketing (Septembre 2014). ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-septembre-2014-