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The world of chocolate in 2020

Date of publication: June 15, 2015

Catalogue: Sensory Forum 2015: Marketing Meets Science

Author: Karin Loobuyck

Abstract:

By using sensorial product test techniques in qualitative, quantitative & neurological research Barry Callebaut avoids using only consumers’ reactions, but also taps into the subconscious reality. In this way, they are able to predict the world of chocolate in 2020.

Karin Loobuyck

Author

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