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The world of chocolate in 2020

Date of publication: June 15, 2015

Catalogue: Sensory Forum 2015: Marketing Meets Science

Author: Karin Loobuyck

Abstract:

By using sensorial product test techniques in qualitative, quantitative & neurological research Barry Callebaut avoids using only consumers’ reactions, but also taps into the subconscious reality. In this way, they are able to predict the world of chocolate in 2020.

Karin Loobuyck

Author

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Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Loobuyck, K. (2015a, June 15). The world of chocolate in 2020. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-world-of-chocolate-in-2020