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, C. (1976a, November 01). Pre-testing of the BP Heat advertising campaign for winter 76/77. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/pre-testing-of-the-bp-heat-advertising-campaign-for-winter-76-77
, C. (1976a, November 01). B.P. Pink Paraffin advertising pre-test research. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/b-p-pink-paraffin-advertising-pre-test-research
, C. (1976a, October 01). Research report on Lyofil advertising concepts. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/research-report-on-lyofil-advertising-concepts
Parkyn, R. S. (1976a, September 01). TV advertising pre-testing . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/tv-advertising-pre-testing-
Rehorn, J. (1976a, September 01). How should a product score in a blind test to stand a chance in the market?. ANA - ESOMAR. Retrieved September 26, 2024, from
Rehorn, J. (1976a, September 01). How should a product score in a blind test to stand a chance in the market? (German). ANA - ESOMAR. Retrieved September 26, 2024, from
Blackett, T. (1976a, June 15). The use of micro market testing in the evaluation of alternative promotional strategy . ANA - ESOMAR. Retrieved September 26, 2024, from
, C. (1976a, June 01). Body Mist advertising research. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/body-mist-advertising-research
, C. (1976a, June 01). Qualitative on new fragrance concept for Yardley. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/qualitative-on-new-fragrance-concept-for-yardley