Body Mist advertising research

Date of publication: June 1, 1976


This research studied the communication of the new Body Mist commercial. The research was in two stages. The first stage quickly examined three films before the advertisements went on air, and a verbal report was made. The second stage of the research investigated the Train advertisement (which was on air nationally), and Photographer (which was on air in Southern Television). This report mainly concerns the second stage of research. 

CRAM/Peter Cooper Archive


This is a long description of some author details.

This could also be of interest:

Research Papers

Research Reports

Research Reports

  • PDF