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Body Mist advertising research

Date of publication: June 1, 1976

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

This research studied the communication of the new Body Mist commercial. The research was in two stages. The first stage quickly examined three films before the advertisements went on air, and a verbal report was made. The second stage of the research investigated the Train advertisement (which was on air nationally), and Photographer (which was on air in Southern Television). This report mainly concerns the second stage of research. 

CRAM/Peter Cooper Archive

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Bloom, N. (1981a, October 01). Establishing a body repair shop panel. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/establishing-a-body-repair-shop-panel


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Catalogue: CRAM/Peter Cooper Archive Collection

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Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

January 11, 1974

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, C. (1974a, January 11). Research report on body lotion. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/research-report-on-body-lotion


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Citation

, C. (1976a, June 01). Body Mist advertising research. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/research-report-on-body-lotion