Abstract:
This research studied the communication of the new Body Mist commercial. The research was in two stages. The first stage quickly examined three films before the advertisements went on air, and a verbal report was made. The second stage of the research investigated the Train advertisement (which was on air nationally), and Photographer (which was on air in Southern Television). This report mainly concerns the second stage of research.
Research Reports
Qualitative research on Right Guard anti-perspirant powder
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
July 13, 1973
Research Reports
Qualitative research on Belladonna
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
October 1, 1973
Research Papers
Chaste seductresses
Catalogue: ESOMAR Congress 1987
Author: Heather Mulholland
 
September 1, 1987
