Body Mist advertising research

Date of publication: June 1, 1976

Abstract:

This research studied the communication of the new Body Mist commercial. The research was in two stages. The first stage quickly examined three films before the advertisements went on air, and a verbal report was made. The second stage of the research investigated the Train advertisement (which was on air nationally), and Photographer (which was on air in Southern Television). This report mainly concerns the second stage of research. 

CRAM/Peter Cooper Archive

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Research Reports

Research Reports

Research Papers

Chaste seductresses

Catalogue: ESOMAR Congress 1987

Author: Heather Mulholland

 

September 1, 1987

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