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Qualitative on new fragrance concept for Yardley

Date of publication: June 1, 1976

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

The objectives of the research reported here were to determine which of the eight concepts available had the widest appeal for women within the requirements of exclusivity end sophistication.

CRAM/Peter Cooper Archive

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Qualitative research into 'laughter' fragrance

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

December 1, 1975

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Citation

, C. (1975a, December 01). Qualitative research into 'laughter' fragrance. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-laughter-fragrance


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Qualitative research on Yardley sponsorship

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

January 3, 1973

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Citation

, C. (1973a, January 03). Qualitative research on Yardley sponsorship. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-yardley-sponsorship


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Qualitative research on pack design for the Chique concept

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

August 1, 1976

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Citation

, C. (1976a, August 01). Qualitative research on pack design for the Chique concept. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-pack-design-for-the-chique-concept


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Citation

, C. (1976a, June 01). Qualitative on new fragrance concept for Yardley. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-pack-design-for-the-chique-concept