Resources Library by ANA

Beyond recognition scores

The following contribution should demonstrate that new technologies allow us to exploit large data bases to a greater benefit. As an example we should look at a data set of advertising recognition scores, collected over a period of time. Normally it...

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability

Author: Rolf Speetzen

November 1, 1995

The meaning of colour on packaging

In this paper, first the relevance of packaging and its colour is discussed. Though this subject has been a research topic before, a methodology for researching this subject systematically and thoroughly, which is moreover based on theoretical...

Catalogue: ESOMAR Congress 1995: Making The Decision

Authors: Jetty M. M. Plasschaert, Marlies Wilms

Company: PQR-Research

September 1, 1995

Improving quality today through technology

In the U.S., the self-administered diary method has achieved status as the industry standard for measuring radio, but data users are increasingly convinced that something better must surely exist. Indeed, Arbitron itself continues to develop what...

Catalogue: Radio Research Symposium 1995

Author: James D. Peacock

Company: Nielsen

July 1, 1995

How to measure the impact of radio commercials?

This paper is set up as follows. First the background and history of development of the measuring instrument will be described. Then we will go into the (present) design of the measuring instrument. This will be followed by a discussion of the...

Catalogue: Radio Research Symposium 1995

Authors: Swantje Brennecke, Co van Rooijen, Leo van Doorn

July 1, 1995

Interactive marketing in a new world order

I would urge you to become as proficient in information technology as your sons and daughters. Learn the meaning of Complex Instruction Set Computing, Reduced Instruction Set Computing, RAM, ROM, WORM, Baud, bits, bytes, graphical user interface,...

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000

Author: Peter Sealey

June 15, 1995

It don't mean a thing if it ain't got that swing

This paper will present an overview of a two-year development programme involving the transfer of a new, revolutionary instant meal technology from Asia to Europe. The novelty of the technology meant the planners could initiate a classical research...

Catalogue: Seminar 1995: Successful Product Engineering

Author: Michael M. Roe

June 15, 1995

Developing a product blueprint from the consumer

This paper presents a new technology, IDEAMAP. The technique involves an interactive computer system which makes full use of the opportunities for graphical and pictorial display, plus sound. This allows concepts to be presented in such a way that...

Catalogue: Seminar 1995: Successful Product Engineering

Authors: Derek C. Martin, Sue Quinn

June 15, 1995

What has technology wrought?

This paper takes the view that it is not fanciful to think of computers as a new breed, one that has inhabited the spaces between us and that has woven a global community out of the most fragmented and far-flung colonies. If that is not fanciful,...

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000

Author: Hazel Kahan

June 15, 1995

All wired up and ready to go?

This paper reviews the underlying societal and marketing changes that are occurring as a result of the new interactive network culture, explores the structure of the interactive-world and examines how market research is currently responding and the...

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000

Author: David Pring

June 15, 1995