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All wired up and ready to go?

Date of publication: June 15, 1995

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000

Author: David Pring

Abstract:

This paper reviews the underlying societal and marketing changes that are occurring as a result of the new interactive network culture, explores the structure of the interactive-world and examines how market research is currently responding and the future directions and implications for the industry on-line.

David Pring

Author

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Citation

Pring, D. (1995a, June 15). All wired up and ready to go?. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/end-consumption-of-cement-and-ready-mixed-concrete