Back

All wired up and ready to go?

Date of publication: June 15, 1995

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000

Author: David Pring

Abstract:

This paper reviews the underlying societal and marketing changes that are occurring as a result of the new interactive network culture, explores the structure of the interactive-world and examines how market research is currently responding and the future directions and implications for the industry on-line.

David Pring

Author

This is a long description of some author details.

  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Pring, D. (1995a, June 15). All wired up and ready to go?. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/all-wired-up-and-ready-to-go-