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van Meerem, L. (1992a, June 15). Outdoor advertising audience measurement. ANA - ESOMAR. Retrieved June 01, 2024, from
https://ana.esomar.org/documents/outdoor-advertising-audience-measurement
Appel, M. (1990a, June 15). Inter media comparison. ANA - ESOMAR. Retrieved June 01, 2024, from
https://ana.esomar.org/documents/inter-media-comparison
de Munnik and Nelissen (1990a, June 15). Outdoor advertising. ANA - ESOMAR. Retrieved June 01, 2024, from
https://ana.esomar.org/documents/outdoor-advertising
Goodwin and Clemens (1990a, June 15). Targeting the outdoor audience using research to build a new outdoor medium. ANA - ESOMAR. Retrieved June 01, 2024, from
Crisci, M. (1988a, June 15). Poster research: From cover and frequency to effectiveness. ANA - ESOMAR. Retrieved June 01, 2024, from
https://ana.esomar.org/documents/poster-research-from-cover-and-frequency-to-effectiveness
Cornish and Windle (1988a, June 15). Characteristics of the poster audience in Great Britain. ANA - ESOMAR. Retrieved June 01, 2024, from
https://ana.esomar.org/documents/characteristics-of-the-poster-audience-in-great-britain
Hofmans, P. (1988a, June 15). The motorway effect. ANA - ESOMAR. Retrieved June 01, 2024, from
https://ana.esomar.org/documents/the-motorway-effect
Teer, F. (1986a, August 01). Radio, outdoor and cinema research. ANA - ESOMAR. Retrieved June 01, 2024, from
https://ana.esomar.org/documents/radio-outdoor-and-cinema-research
Bloom and Bowles (1986a, June 15). Oscar. ANA - ESOMAR. Retrieved June 01, 2024, from
https://ana.esomar.org/documents/oscar