Resources Library by ANA

Questionnarie design

In order to clarify our thinking about questionnaire design, it will be helpful to break down the issues associated with it into distinct groupings. A useful four way classification of these groups is as follows: a) meeting research objectives b)...

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Authors: Sharon Miller, Graham Read

September 1, 1998

Differentiation through customer service

Deregulation in financial markets has led to explosive change in the structural make-up and marketing behaviour of financial institutions. This observation is critically important if we are to try to assess the future direction of marketing in this...

Catalogue: Seminar 1988: Research For Financial Services

Authors: Simon Chadwick, Peter J. Hayes

June 15, 1988

International market research

This chapter looks at a number of the key issues which are encountered in such research. Certain of the issues are peculiar to the international field. Many of the problems are, however, to be found in national or domestic research also, although on...

Catalogue: Consumer Market Research Handbook

Author: John Downham

August 1, 1986

Highlights of international reaction and attitude programs

One of the commitments of Citicorp is to provide the climate and resources that will enable all staff members to advance on merit as far as their talents and skills will take them. This is part of the Citicorp approach to concern for individual staff...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally

Author: CITICORP B.V.

June 15, 1982

Well, what can we learn from each other?

The intent of this paper is to explore the differences between the U.S. and Europe in terms of the level of research sophistication the use of specific methodologies, the attitudes of researchers in terms of their general orientation and working...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here

Author: Richard S. Halpern

March 1, 1979

Experiences with two types of scales for measuring attitudes in children's market research

Two test methods for measuring attitudes will be presented after a brief survey of the methodological situation in children's market research, followed by a description of their means of application and the inherent problems.

Catalogue: Seminar 1978: Researching Children

Author: Eberhardi Lebender

October 1, 1978

A method for processing Kelly Grids

The classic approach to the construction of a questionnaire containing products perception items involves three phases: - a qualitative phase; - a data reduction phase; - the definitive questionnaire is then drawn up.This paper describes a method...

Catalogue: Paper 1978: Analysis of Data

Authors: Joseph Lion, Jacques Braun

February 1, 1978

Re-interviewing in attitude surveys

A previous ESOMAR Paper on domestic energy saving discussed an experimental study in which were tested the predictive values of simple attitude statements. This present paper discusses a second experimental study which aims to test the usefulness of...

Catalogue: Seminar 1977: Social Research

Authors: Pamela Mills, Elizabeth H. Taylor

Company: KANTAR TNS Malaysia

December 1, 1977

Factor analysis

The paper shows how different versions of factor analysis applied to the same data can lead to different results. In contrast, factor analyses of data which differ can lead to the same results. These are two major limitations of the technique. Two...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Authors: Martin Alan Collins, Andrew S. C. Ehrenberg, Gerald J. Goodhardt

June 15, 1976