International market research

Date of publication: August 1, 1986

Author: John Downham


This chapter looks at a number of the key issues which are encountered in such research. Certain of the issues are peculiar to the international field. Many of the problems are, however, to be found in national or domestic research also, although on the international front they tend to appear on a larger scale and sometimes in a rather different guise.

John Downham


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Research Papers

Research Papers

Research Papers

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