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International market research

Date of publication: August 1, 1986

Catalogue: Consumer Market Research Handbook

Author: John Downham

Abstract:

This chapter looks at a number of the key issues which are encountered in such research. Certain of the issues are peculiar to the international field. Many of the problems are, however, to be found in national or domestic research also, although on the international front they tend to appear on a larger scale and sometimes in a rather different guise.

John Downham

Author

This is a long description of some author details.

Research Papers

The practical issues of co-ordinating international research

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research

Author: John Downham

Company: Unilever

June 15, 1986

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Citation

Downham, J. (1986a, June 15). The practical issues of co-ordinating international research. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/the-practical-issues-of-co-ordinating-international-research


Research Papers

International research problems

Catalogue: ESOMAR/WAPOR Conference 1965

Author: Jan van Rees

Company: Philips International

June 15, 1965

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Citation

van Rees, J. (1965a, June 15). International research problems. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/-international-research-problems


Research Papers

The use of market research in international marketing management

Catalogue: ESOMAR/WAPOR Conference 1965

Author: Roger Goldsmith

 

June 15, 1965

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Citation

Goldsmith, R. (1965a, June 15). The use of market research in international marketing management . ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/the-use-of-market-research-in-international-marketing-management-


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Citation

Downham, J. (1986a, August 01). International market research. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/the-use-of-market-research-in-international-marketing-management-