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International market research

Date of publication: August 1, 1986

Catalogue: Consumer Market Research Handbook

Author: John Downham

Abstract:

This chapter looks at a number of the key issues which are encountered in such research. Certain of the issues are peculiar to the international field. Many of the problems are, however, to be found in national or domestic research also, although on the international front they tend to appear on a larger scale and sometimes in a rather different guise.

John Downham

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Research Papers

International marketing research

Catalogue: Seminar 1976: International Market Research

Author: Robin T. J. Tuck

 

April 1, 1976

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Citation

Tuck, R. T. (1976a, April 01). International marketing research . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/international-marketing-research-


Research Papers

Can market research make a contribution to international problems?

Catalogue: ESOMAR Congress 1975: Quality In Research

Authors: Jocelyn L. Jeffreys, Robert Sutton

 

August 1, 1975

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Citation

Jeffreys and Sutton (1975a, August 01). Can market research make a contribution to international problems?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/can-market-research-make-a-contribution-to-international-problems-


Research Papers

The use of market research in international marketing management

Catalogue: ESOMAR/WAPOR Conference 1965

Author: Roger Goldsmith

 

June 15, 1965

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Citation

Goldsmith, R. (1965a, June 15). The use of market research in international marketing management . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-use-of-market-research-in-international-marketing-management-


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Downham, J. (1986a, August 01). International market research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-use-of-market-research-in-international-marketing-management-