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Harding, D. (1965a, June 15). Trends in test marketing research. ANA - ESOMAR. Retrieved September 21, 2024, from
https://ana.esomar.org/documents/trends-in-test-marketing-research
Lowe-Watson, D. (1964a, June 15). Some applications of operational research to the problem of advertising. ANA - ESOMAR. Retrieved September 21, 2024, from
de Vulpian, A. (1964a, June 15). Public image surveys for assisting companies whose image policy is poorly adjusted to the environment. ANA - ESOMAR. Retrieved September 21, 2024, from
Salomon and Aviron (1964a, June 15). Econometric methods in forecasting sales of industrial products. ANA - ESOMAR. Retrieved September 21, 2024, from
https://ana.esomar.org/documents/econometric-methods-in-forecasting-sales-of-industrial-products
Horn, W. (1963a, June 15). A test-interview-survey . ANA - ESOMAR. Retrieved September 21, 2024, from
https://ana.esomar.org/documents/a-test-interview-survey-
Nolan, V. C. (1962a, June 15). Problems of measurement in industrial market research. ANA - ESOMAR. Retrieved September 21, 2024, from
https://ana.esomar.org/documents/problems-of-measurement-in-industrial-market-research
Sittenfeld, H. (1962a, June 15). Did we overlook something in sampling individuals?. ANA - ESOMAR. Retrieved September 21, 2024, from
https://ana.esomar.org/documents/did-we-overlook-something-in-sampling-individuals-
Strothmann, K. (1962a, June 15). Problems and methods of the image research for production goods. ANA - ESOMAR. Retrieved September 21, 2024, from
https://ana.esomar.org/documents/problems-and-methods-of-the-image-research-for-production-goods
Godwin, R. D. (1962a, June 15). Some problems in the definition and measurement of advertising penetration; and an enquiry into two alternative methods for measuring one component. ANA - ESOMAR. Retrieved September 21, 2024, from