Resources Library by ANA

An example of sales price fixing for the consumer market based on a dual approach

The objective of the study is to determine the optimum sales price for a new motor oil, the launching of which was decided upon in 1979. The essential problem is to determine the price at which 10% of the sales of a currently sold oil (G.T.S.) would...

Catalogue: ESOMAR Congress 1981: Research For Profitability

Authors: F. Goetz, Jacqueline Carof

Company: GMV Conseil

August 1, 1981

An example of sales price fixing for the consumer market based on a dual approach (French)

The objective of the study is to determine the optimum sales price for a new motor oil, the launching of which was decided upon in 1979. The essential problem is to determine the price at which 10% of the sales of a currently sold oil (G.T.S.) would...

Catalogue: ESOMAR Congress 1981: Research For Profitability

Authors: F. Goetz, Jacqueline Carof

Company: GMV Conseil

August 1, 1981

Optimising newspaper sales

This paper is an introduction to the philosophy of supply control systems to optimise newspaper and magazine sales. The construction of the system was started in 1972 as a cooperation between the management of sales and distribution and the...

Catalogue: Seminar 1981: Sampling Problems And Data Collection

Author: Ivan Biangslev

May 1, 1981

A low-cost approach to the development of a new sales management tool

The problem we had to resolve was of the simplest kind - the kind that can be handled in a matter of seconds by referring either to experience or to the findings of a survey panel, at least for a business working in ordinary kinds of market: that of...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research

Authors: Jean-Louis Laborie, Michel Barjanski

September 1, 1978

A low-cost approach to the development of a new sales management tool (French)

The problem we had to resolve was of the simplest kind - the kind that can be handled in a matter of seconds by referring either to experience or to the findings of a survey panel, at least for a business working in ordinary kinds of market: that of...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research

Authors: Michel Barjanski, Jean-Louis Laborie

September 1, 1978

Marketing research as a basis for the structuring of a sales and service organisation

This paper describes how a low-budget industrial marketing research programme was carried out and used in order to provide a basis for the structuring of a field sales organisation in a Norwegian company, NOREMA A/S, which is market leader in the...

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Authors: Ragnar Carelius, Bjørnulv Mortensen

June 15, 1977

PAKOM: The price-sales functions of competing brands (German)

This model, which is called PAKOM from the initials of its German name, concerns itself with the effects of price differences and indicates what influence the price policy for a product has on the level of sales, against the background of competitor...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Author: Klaus Kornobis

Company: Nielsen

September 1, 1976

PAKOM: The price-sales functions of competing brands

This model, which is called PAKOM from the initials of its German name, concerns itself with the effects of price differences and indicates what influence the price policy for a product has on the level of sales, against the background of competitor...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Author: Klaus Kornobis

Company: Nielsen

September 1, 1976

Kensitas Club

Consideration is being given to a new promotionalscheme for the Kensitas brands. The main objects ofthe scheme are:1. In the short term to maintain loyalty byincreasing contact between the smoker and thecompany;2. In the long term to provide...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

February 12, 1973