An example of sales price fixing for the consumer market based on a dual approach (French)

Date of publication: August 1, 1981


The objective of the study is to determine the optimum sales price for a new motor oil, the launching of which was decided upon in 1979. The essential problem is to determine the price at which 10% of the sales of a currently sold oil (G.T.S.) would be won in the first year, to take into account production constraints.

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