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An example of sales price fixing for the consumer market based on a dual approach (French)

Date of publication: August 1, 1981

Catalogue: ESOMAR Congress 1981: Research For Profitability

Company:

Authors: F. Goetz, Jacqueline Carof

Abstract:

The objective of the study is to determine the optimum sales price for a new motor oil, the launching of which was decided upon in 1979. The essential problem is to determine the price at which 10% of the sales of a currently sold oil (G.T.S.) would be won in the first year, to take into account production constraints.

F. Goetz

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Jacqueline Carof

Author

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Research Papers

An example of sales price fixing for the consumer market based on a dual approach

Catalogue: ESOMAR Congress 1981: Research For Profitability

Authors: F. Goetz, Jacqueline Carof

Company: GMV Conseil

August 1, 1981

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Citation

Goetz and Carof (1981a, August 01). An example of sales price fixing for the consumer market based on a dual approach. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/an-example-of-sales-price-fixing-for-the-consumer-market-based-on-a-dual-approach


Research Papers

An example of syndicate research

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research

Authors: Francis Georgel, Jean-Pierre Piotet, Michel Haski

 

September 1, 1978

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Citation

Georgel, Piotet and Haski (1978a, September 01). An example of syndicate research. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/an-example-of-syndicate-research


Research Papers

PAKOM: The price-sales functions of competing brands

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Author: Klaus Kornobis

Company: Nielsen

September 1, 1976

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Citation

Kornobis, K. (1976a, September 01). PAKOM: The price-sales functions of competing brands . ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/pakom-the-price-sales-functions-of-competing-brands-


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Citation

Goetz and Carof (1981a, August 01). An example of sales price fixing for the consumer market based on a dual approach (French). ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/pakom-the-price-sales-functions-of-competing-brands-