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Böckenholt and Gaul (1987a, October 26). New product introduction based on pre-test market data. ANA - ESOMAR. Retrieved May 25, 2024, from
https://ana.esomar.org/documents/new-product-introduction-based-on-pre-test-market-data
Shewey, Roberts and Mullen (1987a, October 26). A model to forecast the demand for a new telephone service. ANA - ESOMAR. Retrieved May 25, 2024, from
https://ana.esomar.org/documents/a-model-to-forecast-the-demand-for-a-new-telephone-service
Dajda and Owen (1987a, June 15). Price sensitivity analysis in the UK pharmaceutical market. ANA - ESOMAR. Retrieved May 25, 2024, from
https://ana.esomar.org/documents/price-sensitivity-analysis-in-the-uk-pharmaceutical-market
Knickerbocker and Nichols (1987a, June 15). Market research for pricing and product positioning. ANA - ESOMAR. Retrieved May 25, 2024, from
https://ana.esomar.org/documents/market-research-for-pricing-and-product-positioning
McCann, C. (1987a, June 15). General practitioners' price awareness in the asthma market. ANA - ESOMAR. Retrieved May 25, 2024, from
https://ana.esomar.org/documents/general-practitioners-price-awareness-in-the-asthma-market
Katz and Rhodes (1987a, June 15). How extra strong research helped launch extra strong teabags. ANA - ESOMAR. Retrieved May 25, 2024, from
https://ana.esomar.org/documents/how-extra-strong-research-helped-launch-extra-strong-teabags
Mazzoletti and Wilk (1986a, June 15). The image of a Western European country and its products in Japan. ANA - ESOMAR. Retrieved May 25, 2024, from
https://ana.esomar.org/documents/the-image-of-a-western-european-country-and-its-products-in-japan
Lin, Pioche and Standen (1986a, June 15). Estimating sales volume potential for new innovative products with case histories. ANA - ESOMAR. Retrieved May 25, 2024, from
Riboud, Roussel and Bourguignon (1986a, June 15). A marketing aid (French). ANA - ESOMAR. Retrieved May 25, 2024, from
https://ana.esomar.org/documents/a-marketing-aid-french-