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Price sensitivity analysis in the UK pharmaceutical market

Date of publication: June 15, 1987

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry

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Authors: Richard Dajda, David Owen

Abstract:

The purpose of this paper is to outline the considerations that should be taken into account when choosing the optimum price for a new product in the United Kingdom. The paper will cover three broad areas. Firstly the determination of a target price or range of prices for investigation. Then the determination of price sensitivity in this target area for the new product in its specific therapeutic area. Finally the implications of the price sensitivity analysis will be discussed.

Richard Dajda

Author

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David Owen

Author

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Burrows and Dupasquier (1994a, June 01). Determining the price of a product in the pharmaceutical market. ANA - ESOMAR. Retrieved April 25, 2024, from


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Dajda and Owen (1987a, June 15). Price sensitivity analysis in the UK pharmaceutical market. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-use-of-conjoint-analysis-in-forecasting-and-price-elasticity-for-a-new-pharmaceutical-entry