Back

Price sensitivity analysis in the UK pharmaceutical market

Date of publication: June 15, 1987

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry

Company:

Authors: Richard Dajda, David Owen

Abstract:

The purpose of this paper is to outline the considerations that should be taken into account when choosing the optimum price for a new product in the United Kingdom. The paper will cover three broad areas. Firstly the determination of a target price or range of prices for investigation. Then the determination of price sensitivity in this target area for the new product in its specific therapeutic area. Finally the implications of the price sensitivity analysis will be discussed.

Richard Dajda

Author

This is a long description of some author details.

David Owen

Author

This is a long description of some author details.

  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Dajda and Owen (1987a, June 15). Price sensitivity analysis in the UK pharmaceutical market. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/price-sensitivity-analysis-in-the-uk-pharmaceutical-market