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Research papers

The transitional years and their marketing implications

This paper initially highlights the major developmental landmarks of the adolescent period, focussing specifically on the social and psychological adjustments which are demanded of the individual. This examination not only presents a concise picture...

Catalogue: Seminar 1984: Marketing To Children And Young Consumer
Authors: Anjala Ahluwalia, Sarah Wilders
June 15, 1984
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Citation

Ahluwalia and Wilders (1984a, June 15). The transitional years and their marketing implications. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/the-transitional-years-and-their-marketing-implications


Research papers

How to make the most of your brand

This example shows well that this way of reasoning and its pertaining techniques made it possible to find a competitive locating which helped to endow red AMBASSADEUR with a strong personality and to use at the same time all the potentialities of the...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Authors: Richard Lancestre, Anne Marie Naud
June 15, 1984
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Citation

Lancestre and Naud (1984a, June 15). How to make the most of your brand. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/how-to-make-the-most-of-your-brand


Research papers

The outlook on life of german youth

The basis of this paper is a qualitative study on the topic of feelings towards life of German youth. Youth are obviously at the same time a widely discussed and a poorly understood subject; at least there are too many, too conflicting, too ambiguous...

Catalogue: Seminar 1984: Marketing To Children And Young Consumer
Author: Manfred Schillinger
June 15, 1984
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Citation

Schillinger, M. (1984a, June 15). The outlook on life of german youth. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/the-outlook-on-life-of-german-youth


Research papers

How to make the most of your brand (French)

This example shows well that this way of reasoning and its pertaining techniques made it possible to find a competitive locating which helped to endow red AMBASSADEUR with a strong personality and to use at the same time all the potentialities of the...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Authors: Anne Marie Naud, Richard Lancestre
June 15, 1984
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Citation

Naud and Lancestre (1984a, June 15). How to make the most of your brand (French). ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/how-to-make-the-most-of-your-brand-french-


Research papers

The psychology of radio listening

The paper describes a comprehensive programme of research to explore the psychology of radio listening and its subsequent and potential uses. It is possibly the first study anywhere to explore comprehensively the integrated communication processes of...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Authors: Colin Day, Carole Wilkins, Tony Twyman, Graham Woodham
June 15, 1983
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Citation

Day, Wilkins, Twyman and Woodham (1983a, June 15). The psychology of radio listening. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/the-psychology-of-radio-listening


Research papers

The evaluation of the psycho-sociological and socio-cultural approach in the elaboration of the marketing policy followed by the Credit Lyonnais in the 70s (French)

In response to the far-reaching changes that have occurred in the banking industry since the early 1960s, we were led to resort to sophisticated research, constantly broadening the field of factors brought in to explain our customers' behaviour In...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Bernard Sue
June 15, 1982
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Citation

Sue, B. (1982a, June 15). The evaluation of the psycho-sociological and socio-cultural approach in the elaboration of the marketing policy followed by the Credit Lyonnais in the 70s (French). ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/the-evaluation-of-the-psycho-sociological-and-socio-cultural-approach-in-the-elaboration-of-the-marketing-policy-followed-by-the-credit-lyonnais-in-the-70s-french-


Research papers

The evaluation of the psycho-sociological and socio-cultural approach in the elaboration of the marketing policy followed by the Credit Lyonnais in the 70s

In response to the far-reaching changes that have occurred in the banking industry since the early 1960s, we were led to resort to sophisticated research, constantly broadening the field of factors brought in to explain our customers' behaviour In...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Bernard Sue
June 15, 1982
×

Citation

Sue, B. (1982a, June 15). The evaluation of the psycho-sociological and socio-cultural approach in the elaboration of the marketing policy followed by the Credit Lyonnais in the 70s. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/the-evaluation-of-the-psycho-sociological-and-socio-cultural-approach-in-the-elaboration-of-the-marketing-policy-followed-by-the-credit-lyonnais-in-the-70s


Research papers

Observation, ethology and marketing research

An essential question in marketing research is how do we study human behaviour? Marketing research has drawn on two main sources for its answers, psychology and common sense. A third source is offered here, ethology, the biological study of...

Catalogue: Seminar 1980: Children And Young People
Author: John Richer
June 15, 1980
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Citation

Richer, J. (1980a, June 15). Observation, ethology and marketing research. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/observation-ethology-and-marketing-research


Research papers

A new way in the measure of the interviewed's reaction (French)

Some twenty-five years ago, in a basement laboratory at HARVARD University, a team of research psychologists led by S.S. Stevens began working to answer the question : "What is the relation between what we perceive, as human consumers, and what...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Michel Haski, Howard R. Moskowitz
June 15, 1979
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Citation

Haski and Moskowitz (1979a, June 15). A new way in the measure of the interviewed's reaction (French). ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/a-new-way-in-the-measure-of-the-interviewed-s-reaction-french-