A new way in the measure of the interviewed's reaction (French)
Abstract:
Some twenty-five years ago, in a basement laboratory at HARVARD University, a team of research psychologists led by S.S. Stevens began working to answer the question : "What is the relation between what we perceive, as human consumers, and what machines tell us about the physical properties of products .Their aim was to develop a measuring system for subjective perception that could parallel the physical measurement of products. During the extensive testing of numerous scales, Stevens accidentally came upon a method that he was to later call "Magnitude Estimation" or Sensory scale of Stevens-Moskowitz.
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