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Research reports

Qualitative research on Veuve Du Vernay advertising

Four advertising concept alternatives for Veuve duVernay has been developed in a fairly finishedPress form. The research was therefore required toevaluate these alternatives against targeted market attitudes to buying, servingand receiving Veuve du...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1976
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Citation

, C. (1976a, July 01). Qualitative research on Veuve Du Vernay advertising. ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-veuve-du-vernay-advertising


Research papers

Complexity and change in the modern marketing environment

The paper discusses the complexity of the modern marketing environment and the need for a more comprehensive view of buying behaviour. Over the past decade several new factors, such as increasing government intervention in industry and commerce and...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: Peter Michael Chisnall
June 1, 1976
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Citation

Chisnall, P. M. (1976a, June 01). Complexity and change in the modern marketing environment. ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/complexity-and-change-in-the-modern-marketing-environment


Research reports

Qualitative research into texturised vegetable protein

H.J.Heinz Co. Ltd. is currently progressing thepossibility of developing their interest in the area of texturized vegetable protein. Such a developmentrequires a deep and searching inquiry into generalattitudes towards the purchasing, preparation,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1976
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Citation

, C. (1976a, May 01). Qualitative research into texturised vegetable protein. ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-texturised-vegetable-protein


Research reports

Qualitative research for Victoria Wine

The primary research objectives were:1. To identify and evaluate consumers' attitudesto different retail liquor outlets in terms oftheir strengths, weaknesses and general imagery;2. To provide a qualitative assessment of respondentsreactions to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1976
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Citation

, C. (1976a, February 01). Qualitative research for Victoria Wine. ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/qualitative-research-for-victoria-wine


Research reports

Research report on the imagery of malt bread

During November 1974 CRAM conducted a qualitative researchproject into the attitudes towards and imagery of malt breadin the North-West. The overall aim of the research was to check out the findingsof the earlier research and to fully...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1975
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Citation

, C. (1975a, December 01). Research report on the imagery of malt bread. ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/research-report-on-the-imagery-of-malt-bread


Research papers

Family buying decisions

This paper will look on the different ways people come to their purchasing decision if they live in multi-person households. We show this, in a study with 155 of such households and 1239 persons aged over 10 living in it, a survey sponsored by DAS...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Ernst Braunschweig
August 1, 1975
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Citation

Braunschweig, E. (1975a, August 01). Family buying decisions. ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/family-buying-decisions


Research papers

The female fashion market in Toronto

The study reported here is the first in a series of reports on the market position of the major department stores and specialty chains in the women's fashion market. Unlike most previous studies, this report covers only one product class and all...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Author: Douglas J. Tigert
August 1, 1975
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Citation

Tigert, D. J. (1975a, August 01). The female fashion market in Toronto. ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/the-female-fashion-market-in-toronto


Research papers

An effort to analyse the relation between shopping behaviour and product buying behaviour

In this paper an effort is being made to show that consumer data is a very relevant source of information for retailing. Prom the outset it is the intention to extract from the data a typology which on the one hand is sufficiently articulate for...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Author: A. H. J. van Heteren
August 1, 1975
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Citation

van Heteren, A. H. (1975a, August 01). An effort to analyse the relation between shopping behaviour and product buying behaviour. ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/an-effort-to-analyse-the-relation-between-shopping-behaviour-and-product-buying-behaviour


Research papers

Orientation and behaviour in self-service stores

With the help of the explorative method the knowledge of the housewives who buy in large self-service stores about their shop and their behaviour there were examined, with as underlying question, whether a study of behaviour in the shop is possible...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Author: Gisela Stengel-Guettner
August 1, 1975
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Citation

Stengel-Guettner, G. (1975a, August 01). Orientation and behaviour in self-service stores . ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/orientation-and-behaviour-in-self-service-stores-