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An effort to analyse the relation between shopping behaviour and product buying behaviour

Date of publication: August 1, 1975

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers

Author: A. H. J. van Heteren

Abstract:

In this paper an effort is being made to show that consumer data is a very relevant source of information for retailing. Prom the outset it is the intention to extract from the data a typology which on the one hand is sufficiently articulate for defining consumer groups and on the other hand complies with the demand for continuous analysis of competitors. In this way operational Shopping Behaviour Scales should be arrived at.

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