Abstract:
In this paper an effort is being made to show that consumer data is a very relevant source of information for retailing. Prom the outset it is the intention to extract from the data a typology which on the one hand is sufficiently articulate for defining consumer groups and on the other hand complies with the demand for continuous analysis of competitors. In this way operational Shopping Behaviour Scales should be arrived at.
Research Papers
Price behaviour models
Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: A. H. J. van Heteren, W. J. M. Asselbergs
 
September 1, 1974
Research Papers
Local retailers counter multinationals
Catalogue: Seminar 1997: The Changing Retail Scene
Authors: Tomás Drtina, Evzen Pospisil
 
June 15, 1997
Research Papers
The development of food retailing in The Netherlands
Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Author: Benno Stoppelman
 
November 1, 1969
