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An effort to analyse the relation between shopping behaviour and product buying behaviour

Date of publication: August 1, 1975

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers

Author: A. H. J. van Heteren

Abstract:

In this paper an effort is being made to show that consumer data is a very relevant source of information for retailing. Prom the outset it is the intention to extract from the data a typology which on the one hand is sufficiently articulate for defining consumer groups and on the other hand complies with the demand for continuous analysis of competitors. In this way operational Shopping Behaviour Scales should be arrived at.

A. H. J. van Heteren

Author

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Research Papers

Price behaviour models

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Authors: A. H. J. van Heteren, W. J. M. Asselbergs

 

September 1, 1974

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Citation

van Heteren and Asselbergs (1974a, September 01). Price behaviour models. ANA - ESOMAR. Retrieved February 05, 2023, from


https://ana.esomar.org/documents/price-behaviour-models


Research Papers

Local retailers counter multinationals

Catalogue: Seminar 1997: The Changing Retail Scene

Authors: Tomás Drtina, Evzen Pospisil

 

June 15, 1997

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Citation

Drtina and Pospisil (1997a, June 15). Local retailers counter multinationals. ANA - ESOMAR. Retrieved February 05, 2023, from


https://ana.esomar.org/documents/local-retailers-counter-multinationals


Research Papers

The development of food retailing in The Netherlands

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods

Author: Benno Stoppelman

 

November 1, 1969

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Citation

Stoppelman, B. (1969a, November 01). The development of food retailing in The Netherlands. ANA - ESOMAR. Retrieved February 05, 2023, from


https://ana.esomar.org/documents/the-development-of-food-retailing-in-the-netherlands


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Citation

van Heteren, A. H. (1975a, August 01). An effort to analyse the relation between shopping behaviour and product buying behaviour. ANA - ESOMAR. Retrieved February 05, 2023, from


https://ana.esomar.org/documents/the-development-of-food-retailing-in-the-netherlands