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Research papers
In-store shopper analytics
The general objective of this study is to analyze shopper's behaviour during their purchase intention processes at the retail outlet for the hair care category, specifically shampoo, and provide ELVIVEâs brand with relevant information to work...
Catalogue: Latin America 2019
Authors: Mariana Monge, Bárbara Lecaros
Companies: L'Oréal, Neurometrics
April 7, 2019
Research papers
A game changer in the understanding of toy consumer
Conducting a research for the Toys Industry is a big challenge. We have conducted a 360o project (bi-weekly surveys combined with behavioral data), that focuses on the customer journey made by parents buying toys during the Christmas shopping...
Catalogue: Congress 2018
Authors: Joaquim Bretcha, MarÃa Payá, Raul Gordo, Marc Smaluhn
Company: Netquest
September 23, 2018
Research papers
McNext
McDonald's Canada partnered with Dig Insight to build a new menu testing solution. We created a fusion recipe for innovation testing by using CPG innovation screening methodologies as a starting point and reinvented them to reflect QSR realities.
Catalogue: Congress 2018
Authors: Michaela Charette, Michael Edwards
Company: Dig Insights
September 23, 2018
Research papers
Build, measure, learn
It's said that 95% of all purchasing decisions are not made consciously. In other words, brands that evoke our emotions always win. When it comes to designing a content marketing campaign, there's no such thing as a bad emotion! We'll show you...
Catalogue: Congress 2017: Visionary
Authors: Patrick Fagan, Sally Wu
September 4, 2017
Research papers
Successful snacks and shopper insights
This paper describes the journey of a successful portfolio reconfiguration based entirely in the understanding of the consumer and shopper. Adding complexity to the equation, this business case is about one of the most compound segments of the...
Catalogue: Congress 2017: Visionary
Authors: Juan Pablo Garcia, Jorge Andrés Mendez
Company: Synapsis
September 4, 2017
Research papers
Successful snacks and shopper insights
This paper describes the journey of a successful portfolio reconfiguration based entirely in the understanding of the consumer and shopper. Adding complexity to the equation, this business case is about one of the most compound segments of the...
Catalogue: Latin America 2017: #IN
Authors: Juan Pablo Garcia, Jorge Andrés Mendez
Company: Synapsis
June 15, 2017
Research papers
Is shopping cultured?
What goes through your mind when you make a shopping decision? What do you think about? How do you decide? How does this vary when you buy different things? How do different people think? This is the question that Lightspeed and Netquest explored and...
Catalogue: Latin America 2017: #IN
Authors: Alexander Wheatley, Jon Puleston, Joaquim Bretcha
Companies: Netquest, Kantar
June 15, 2017
Research papers
Cocktails, spirits... and all those in between!
The company, Pernod Ricard, is looking to increase sales and market share, has identified that one potential channel to achieve this goal is online sales. This will increase online and offline sales. This business objective triggered the...
Catalogue: Latin America 2017: #IN
Authors: Maria Alejandra Velandia, Gabriela Rojas Parias
June 15, 2017
Research papers
