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Research papers

Paradoxes in cyberspace

The facility that now exists for conducting qualitative research via the Internet raises a number of key questions to which the conventional qualitative response is negative. This paper deals with three such questions viz.:1) can qualitative research...

Catalogue: The Worldwide Internet Seminar 1998
Authors: Ron Beasley, Keith Chapin
Company: ABM Research Inc.
June 15, 1998
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Citation

Beasley and Chapin (1998a, June 15). Paradoxes in cyberspace. ANA - ESOMAR. Retrieved June 07, 2024, from


https://ana.esomar.org/documents/paradoxes-in-cyberspace


Research papers

New qualitative studies

The fundamental aim of qualitative research is to understand the relevant aspects and isolate them from circumstantial factors; this is why its purpose has been radically modified. From now on, the aim is to provide the client with information on...

Catalogue: New Monograph Series Vol.4: Qualitative Research
Author: Pascal Fleury
January 1, 1998
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Citation

Fleury, P. (1998a, January 01). New qualitative studies. ANA - ESOMAR. Retrieved June 07, 2024, from


https://ana.esomar.org/documents/new-qualitative-studies


Research papers

The debate continues but the emphasis is more about 'quality'

The Monograph will try to explain what is meant by 'quality' and how it may be achieved and improved upon. Its contributors argue that to achieve real quality requires discipline - in the design, execution, analysis, interpretation and presentation...

Catalogue: New Monograph Series Vol.4: Qualitative Research
Author: Peter Sampson
January 1, 1998
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Citation

Sampson, P. (1998a, January 01). The debate continues but the emphasis is more about 'quality'. ANA - ESOMAR. Retrieved June 07, 2024, from


https://ana.esomar.org/documents/the-debate-continues-but-the-emphasis-is-more-about-quality-


Research papers

Qualitative research in theory and practice

This paper has two parts. The first deals with the theory of qualitative research and is based upon an earlier paper in the 1987 Monograph on Qualitative Research published by ESOMAR. The second part is based on two further papers, one in the same...

Catalogue: New Monograph Series Vol.4: Qualitative Research
Author: Peter Sampson
January 1, 1998
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Citation

Sampson, P. (1998a, January 01). Qualitative research in theory and practice. ANA - ESOMAR. Retrieved June 07, 2024, from


https://ana.esomar.org/documents/qualitative-research-in-theory-and-practice


Research papers

A qualitative futurescape

The theme of this paper is that qualitative research, as it travels through the world exploring new terrain, is now in serious danger of falling into a foul smelling swamp and remaining stuck there. There are, however, challenging peaks to climb...

Catalogue: New Monograph Series Vol.4: Qualitative Research
Author: Wendy Gordon
January 1, 1998
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Citation

Gordon, W. (1998a, January 01). A qualitative futurescape. ANA - ESOMAR. Retrieved June 07, 2024, from


https://ana.esomar.org/documents/a-qualitative-futurescape


Research papers

The 7 mortal sins in qualitative research

This paper aims to illuminate and investigate the discrepancy between the excellent knowledge of good qualitative research and the practice of applied qualitative research.

Catalogue: New Monograph Series Vol.4: Qualitative Research
Author: Udo Reuter
January 1, 1998
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Citation

Reuter, U. (1998a, January 01). The 7 mortal sins in qualitative research. ANA - ESOMAR. Retrieved June 07, 2024, from


https://ana.esomar.org/documents/the-7-mortal-sins-in-qualitative-research


Research papers

Cross cultural qualitative research

There is a good deal of misunderstanding about how qualitative researchers work with participants and how participants react in qualitative studies in Asian countries and especially in Japan. In fact, when we do cross-cultural qualitative research in...

Catalogue: New Monograph Series Vol.4: Qualitative Research
Author: Kazuko Ohye
January 1, 1998
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Citation

Ohye, K. (1998a, January 01). Cross cultural qualitative research. ANA - ESOMAR. Retrieved June 07, 2024, from


https://ana.esomar.org/documents/cross-cultural-qualitative-research


Research papers

Enhancing the flow of meaning across cultural borders of mind and land

This paper examines some nine qualitative procedures intended to increase the meaningfulness of qualitative data obtained from diverse cultures. These devices are not new or unfamiliar. This paper makes a case for using these tools more deliberately...

Catalogue: Seminar 1997: From International To Cross-Cultural Marketing
Author: Priya Tandan
Company: KANTAR TNS Malaysia
November 1, 1997
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Citation

Tandan, P. (1997a, November 01). Enhancing the flow of meaning across cultural borders of mind and land. ANA - ESOMAR. Retrieved June 07, 2024, from


https://ana.esomar.org/documents/enhancing-the-flow-of-meaning-across-cultural-borders-of-mind-and-land


Research papers

Understanding the Chinese consumer

This article presents the first-hand experience of undertaking qualitative research in China for both mass market and luxury products. It shows, in particular, the power of projective techniques and the methods of in-depth analysis commonly used in...

Catalogue: Seminar 1997: From International To Cross-Cultural Marketing
Authors: Laurence Parisot, Anne Panis-lelong, Christophe Jourdain
Company: IFOP
November 1, 1997
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Citation

Parisot, Panis-lelong and Jourdain (1997a, November 01). Understanding the Chinese consumer. ANA - ESOMAR. Retrieved June 07, 2024, from


https://ana.esomar.org/documents/understanding-the-chinese-consumer