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The 7 mortal sins in qualitative research

Date of publication: January 1, 1998

Catalogue: New Monograph Series Vol.4: Qualitative Research

Author: Udo Reuter

Abstract:

This paper aims to illuminate and investigate the discrepancy between the excellent knowledge of good qualitative research and the practice of applied qualitative research.

Udo Reuter

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Reuter, U. (1995a, December 01). The 7 mortal sins in qualitative research. ANA - ESOMAR. Retrieved June 22, 2025, from


https://ana.esomar.org/documents/the-7-mortal-sins-in-qualitative-research-4680


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Sampson, P. (1998a, January 01). The debate continues but the emphasis is more about 'quality'. ANA - ESOMAR. Retrieved June 22, 2025, from


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Citation

Reuter, U. (1998a, January 01). The 7 mortal sins in qualitative research. ANA - ESOMAR. Retrieved June 22, 2025, from


https://ana.esomar.org/documents/the-debate-continues-but-the-emphasis-is-more-about-quality-