You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Research Design.
ANA has found 159 results for you, in 1696 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Videos

Modular surveys for agile research solutions

New sampling applications such as RDIT, Google Consumer Surveys and other DIY applications provide researchers with exciting opportunities to leverage agile market research solutions that go beyond the reach of access panels and do so with greater...

Catalogue: Congress 2015: Revelations
Authors: David Jamieson, John Crockett, Grant Miller
Company: IRIS Network
June 15, 2015
×

Citation

Jamieson, Crockett and Miller (2015a, June 15). Modular surveys for agile research solutions. ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/modular-surveys-for-agile-research-solutions


Videos

Reliability and predictive validity in consumer neuroscience

Consumer neuroscience research often employs small samples, and questions are frequently raised as to whether resulting inferences are reliable and relevant to real world behaviour. Here we share extensive findings that directly address these...

Catalogue: Congress 2015: Revelations
Author: Michael E. Smith
Company: Nielsen
June 15, 2015
×

Citation

Smith, M. E. (2015a, June 15). Reliability and predictive validity in consumer neuroscience. ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/reliability-and-predictive-validity-in-consumer-neuroscience


Videos

Leveraging passively monitored communities for ongoing insight

Most current social media research is based on topics, not people. You don’t know WHO is doing the talking, so you don’t know WHAT is relevant to your target consumer or business challenge. Our research approach created a hybrid of two...

Catalogue: Congress 2015: Revelations
Authors: Dave Choate, Chad R. Maxwell
June 15, 2015
×

Citation

Choate and Maxwell (2015a, June 15). Leveraging passively monitored communities for ongoing insight. ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/leveraging-passively-monitored-communities-for-ongoing-insight


Videos

Catch trends - Measure ads

Marketers have always had two fundamental jobs: Understanding the needs of customers and reaching out to them with a message that is impactful. In many cases, we don't have to ask what customers want any more. Our online searches say a lot about us....

Catalogue: Asia Pacific 2015: Asia Means Business
Author: Taylan Yildiz
June 15, 2015
×

Citation

Yildiz, T. (2015a, June 15). Catch trends - Measure ads. ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/catch-trends---measure-ads


Videos

The sensory safari

An interactive session packed with sensory tests for you to experience first hand the impact of sensory marketing and research on consumer behavior and perception.

Catalogue: Sensory Forum 2015: Marketing Meets Science
Author: Ludovic Depoortere
June 15, 2015
×

Citation

Depoortere, L. (2015a, June 15). The sensory safari. ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/the-sensory-safari


Videos

Globally irrational, locally rational?

Behavioral economics(BE) has been a big trend in market research and as it spreads across the globe, we need to consider whether we're as irrational as we seem to be. Insights from BE are often portrayed as universal human tendencies despite the fact...

Catalogue: Asia Pacific 2015: Asia Means Business
Author: Elina Halonen
June 15, 2015
×

Citation

Halonen, E. (2015a, June 15). Globally irrational, locally rational?. ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/globally-irrational-locally-rational-


Videos

Impact with a twist...or the winded path from insight to action

Expect an epic Irish story involving Bord Bia (the Irish Food Board), Origin Green (sustainability initiative) and Brand Ireland (nation branding initiative) – supported by a multitude of actors from creatives to the Irish government.In our...

Catalogue: Congress 2015: Revelations
Authors: Doerte Toellner, Helen King, Christoph Welter
Company: Point-Blank International GmbH
June 15, 2015
×

Citation

Toellner, King and Welter (2015a, June 15). Impact with a twist...or the winded path from insight to action . ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/impact-with-a-twist-or-the-winded-path-from-insight-to-action-


Videos

Emotions and multi-sensory associations of fragrances

Over the last three decades, IFF has been researching the emotions and multi-sensory associations of fragrances. The proprietary tools we have developed make these dimensions tangible, understandable, and actionable by our creative teams.

Catalogue: Sensory Forum 2015: Marketing Meets Science
Author: Arnaud Montet
June 15, 2015
×

Citation

Montet, A. (2015a, June 15). Emotions and multi-sensory associations of fragrances. ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/emotions-and-multi-sensory-associations-of-fragrances


Videos

1 eureka moment, 2 famous ads, 3 reaps the rewards

How 3 did it: If brands come readily to mind Then profit won’t be far behind All round the world, the rule’s the same Your only objective–AIM FOR FAME When your brand needs that fame ignition You can’t rely upon cognition Replace...

Catalogue: Congress 2015: Revelations
Authors: Tom Malleschitz, John Kearon
June 15, 2015
×

Citation

Malleschitz and Kearon (2015a, June 15). 1 eureka moment, 2 famous ads, 3 reaps the rewards . ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/1-eureka-moment-2-famous-ads-3-reaps-the-rewards--8385