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Magazines

Research World (July 2002)

The US is the world’s largest single research market, with spending at $6.2 billion in 2001, but in the wake of recession and the September 11 attack, growth of the US market for market, media and public opinion research in 2001 dropped to 4%...

Catalogue: Research World 2002
Author: ESOMAR B.V.
July 1, 2002

Magazines

Research World (June 2002)

The unexpected success of Jean-Marie Le Pen in the first round of France’s recent Presidential election came as a shock for not only the nation’s politicians but its pollsters. As elsewhere, political opinion polling constitutes only a...

Catalogue: Research World 2002
Author: ESOMAR B.V.
June 1, 2002

Magazines

Research World (May 2002)

The boosting effect of international co-ordination on research.

Catalogue: Research World 2002
Author: ESOMAR B.V.
May 15, 2002

Magazines

Research World (April 2002)

The English language has been a valuable asset to the UK market research industry, which it has exploited skillfully as interest in international research programmes has grown. The market continues to expand, but a growing number of European and US...

Catalogue: Research World 2002
Author: ESOMAR B.V.
April 1, 2002

Magazines

Research Wold (March 2002)

Latin America grew in the 90’s when each country embarked on economic reforms towards a free market. With an increasing presence of the large international research chains, the market research industry in Latin America shares many of the same...

Catalogue: Research World 2002
Author: ESOMAR B.V.
March 1, 2002

Magazines

Research World (January 2002)

In general research withstands recession better than other marketing services such as advertising and public relations, where there have already been redundancies in some countries. Clients need information when their businesses are doing badly, just...

Catalogue: Research World 2002
Author: ESOMAR B.V.
January 1, 2002

Magazines

Research World (November 2001)

The market research industry in Japan is the fourth largest worldwide and accounts for 8% of global research turnover. Three of the world's largest research companies are headquartered in Tokyo but unlike the other global giants, less than 2% of...

Catalogue: Research World 2001
Author: ESOMAR B.V.
November 1, 2001

Magazines

Research World (October 2001)

The 2001 ESOMAR Congress in Rome involved no easy assumptions. Indeed there was a possibility, in the light of the unprecedented and tragic events of September 11, that the Congress would not take place. Making reference to the situation in his...

Catalogue: Research World 2001
Author: ESOMAR B.V.
October 1, 2001

Research papers

Web site evaluation and the language of web design

In recent years, since the advent of the Internet and Web-based communication, business operators have come face to face with a series of entirely new needs for knowledge. One such need is topical in the extreme: it concerns the design and evaluation...

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Author: Giorgio Licastro
Company: GfK
September 23, 2001