Resources Library by ANA

Business-to-business research, evolution towards consultancy?

The question that the paper addresses is whether companies currently engaged in conventional business to business research should evolve into consultancy. The first section begins by establishing definitions and setting out the general approach that...

Catalogue: Seminar 1988: Business To Business Research

Author: Peter J. Jackson

June 15, 1988

Summing up and a look into the future from a manufacturer’s point of view

I have been asked to sum up the learnings of this session and to provide some feedback to the presenting institutes on the future perspectives of the various instruments designed for testing marketing alternatives.

Catalogue: Seminar 1988: New Methodologies In Test Marketing

Author: Irene Reuter

Company: Procter & Gamble

June 15, 1988

New market research instruments through the application of high technologies

This presentation shows to what extent "High Technologies" are utilised in the various fields of market research. Obviously the two most important areas, namely Ad-hoc Research and Panel Research have obtained important impulses by applying advanced...

Catalogue: ESOMAR Congress 1987

Author: Heinrich A. Litzenroth

Company: GfK

September 1, 1987

New market research instruments through the application of high technologies (German)

This presentation shows to what extent "High Technologies" are utilised in the various fields of market research. Obviously the two most important areas, namely Ad-hoc Research and Panel Research have obtained important impulses by applying advanced...

Catalogue: ESOMAR Congress 1987

Author: Heinrich A. Litzenroth

Company: GfK

September 1, 1987

Authorisation and regulation

Practically all types of industries have started as private business. But only a few have remained absolutely free. The usual case is that certain types of restriction and introduced by trade organisations, by local authorities, or more often, by the...

Catalogue: ESOMAR Congress 1987

Author: Bjarke Fog

September 1, 1987

The Arab as researcher

In this paper I identify three factors that I believe are responsible for the past lack of quality in much of the research in the Arabian peninsula. Of the three factors I propose that the differences between the value systems of the Middle East and...

Catalogue: Seminar 1987: Research In Arab Countries

Author: Mary Goodyear

June 15, 1987

Dilemmas and decision criteria of a research buyer

The paper begins with an overview of the Arab World and some of its main characteristics, followed by a review of research suppliers operating in the Arab World and available research services. On this background the paper enumerates and discusses a...

Catalogue: Seminar 1987: Research In Arab Countries

Author: Erik G. Kristoffersen

June 15, 1987

How methodologies are adopted to provide internationally comparable results

For many years, a debate has been going on, sometimes heated, other times controlled, about the quality of research that is being carried out in the Middle East and how it compares to that of the larger European countries. Why this should be so owes...

Catalogue: Seminar 1987: Research In Arab Countries

Author: Yiannis Papadopoulos

June 15, 1987

The European information market

In my speech I will try to give a short overview of the main activities of the Commission of the European Communities in regard to the information market and an explanation of the reasons why. During the second part of my speech I would like to make...

Catalogue: Seminar 1987: M.M.I.S- Useful For The User

Author: Cornelis M. Jansen van Rosendaal

June 15, 1987