You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Research Industry.
ANA has found 322 results for you, in 377 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Panel discussion

In the final session a Panel composed of the four Seminar speakers below, discussed questions put by participants.

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields
Authors: Peter G. Rogge, Maurice Benusilho, Rolf Fröhner, Geoffrey C. Naylor, Brian M. Rooney
February 1, 1975
×

Citation

Rogge, Benusilho, Fröhner, Naylor and Rooney (1975a, February 01). Panel discussion. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/panel-discussion


Research papers

Introduction

The seminar was intended to deal with research management both in manufacturing companies and in research agencies but almost inevitably a bias crept in because of the nature of the people who chose to attend and a greater emphasis tended to be...

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: Julia Ann Burdus
July 22, 1974
×

Citation

Burdus, J. (1974a, July 22). Introduction. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/introduction-1212


Research papers

About the May, 1974 seminar on "managing market research as a business"

Every one of us reads a newspaper, from time to time. It may be the Financial Times, Le Figaro, Die Welt, or any other one. Now, I would like to start my presentation of the Luxemburg Seminar by asking you a question: - Did you ever try to briefly...

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: Alain Kling
May 1, 1974
×

Citation

Kling, A. (1974a, May 01). About the May, 1974 seminar on "managing market research as a business". ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/about-the-may-1974-seminar-on-managing-market-research-as-a-business-


Research papers

The shoemaker's children always have the poorest shoes

This brief paper is only intended as an introduction to my part of the seminar, giving the reasons for my philosophy and thinking concerning the marketing of market research. By so doing, I hope this will enable more time to be spent at the Seminar...

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: Alan F.C. Leighton
May 1, 1974
×

Citation

Leighton, A. F. (1974a, May 01). The shoemaker's children always have the poorest shoes. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/the-shoemaker-s-children-always-have-the-poorest-shoes


Research papers

The changing face of agency research in the UK

The market research industry in the U.K. has not only grown appreciably over the last two decades, but it has also changed considerably in character and the way in which it is structured. The purpose of this paper is to look at what changes have...

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: J. A. Fuller
May 1, 1974
×

Citation

Fuller, J. A. (1974a, May 01). The changing face of agency research in the UK. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/the-changing-face-of-agency-research-in-the-uk


Research papers

Discussion opening on Mr. Leighton's paper

Roughton's comment on the paper "The shoemaker's children always have the poorest shoes" by A. Leighton.

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: Geoffrey W. Roughton
May 1, 1974
×

Citation

Roughton, G. W. (1974a, May 01). Discussion opening on Mr. Leighton's paper. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/discussion-opening-on-mr-leighton-s-paper


Research papers
×

Citation

Burdus, J. (1974a, May 01). Some conclusions of the seminar. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/some-conclusions-of-the-seminar


Research papers

How professional is the management of research institutes?

During the Luxembourg Seminar on "Managing Market Research as a Business" I carried out a brief survey on some aspects of the management of research institutes. The questionnaire was set up in haste and the sample is the only representative of agency...

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: Coen C. J. de Koning
May 1, 1974
×

Citation

de Koning, C. C. (1974a, May 01). How professional is the management of research institutes?. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/how-professional-is-the-management-of-research-institutes-


Research papers

Questionnaire design for the personal interview

This paper approaches designing of questionnaires for the personal interview from the point of view of attempting to illustrate ways in which the questionnaire designer can make the interviewer's task less difficult. It starts off by explaining why...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: J. M. Bowen
October 1, 1973
×

Citation

Bowen, J. M. (1973a, October 01). Questionnaire design for the personal interview. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/questionnaire-design-for-the-personal-interview