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Introduction

Date of publication: July 22, 1974

Catalogue: Seminar 1974: Managing Market Research As A Business

Author: Julia Ann Burdus

Abstract:

The seminar was intended to deal with research management both in manufacturing companies and in research agencies but almost inevitably a bias crept in because of the nature of the people who chose to attend and a greater emphasis tended to be placed on the structure, management financing and development of the research company of the future.

Julia Ann Burdus

Author

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Research Papers

How much to invest in this research?

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research

Authors: Hong Tia, Alain Kling

 

September 1, 1978

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Citation

Tia and Kling (1978a, September 01). How much to invest in this research?. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/how-much-to-invest-in-this-research-


Research Papers

What people say...

Catalogue: Seminar 1977: Social Research

Author: Alain Kling

 

December 1, 1977

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Citation

Kling, A. (1977a, December 01). What people say... . ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/what-people-say-


Research Papers

About the May, 1974 seminar on "managing market research as a business"

Catalogue: Seminar 1974: Managing Market Research As A Business

Author: Alain Kling

 

May 1, 1974

×

Citation

Kling, A. (1974a, May 01). About the May, 1974 seminar on "managing market research as a business". ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/about-the-may-1974-seminar-on-managing-market-research-as-a-business-


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Citation

Burdus, J. (1974a, July 22). Introduction. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/about-the-may-1974-seminar-on-managing-market-research-as-a-business-