Abstract:
The seminar was intended to deal with research management both in manufacturing companies and in research agencies but almost inevitably a bias crept in because of the nature of the people who chose to attend and a greater emphasis tended to be placed on the structure, management financing and development of the research company of the future.
Research Papers
How much to invest in this research?
Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: Hong Tia, Alain Kling
 
September 1, 1978
Research Papers
What people say...
Catalogue: Seminar 1977: Social Research
Author: Alain Kling
 
December 1, 1977
Research Papers
About the May, 1974 seminar on "managing market research
as a business"
Catalogue: Seminar 1974: Managing Market Research As A Business
Author: Alain Kling
 
May 1, 1974
