Abstract:
The seminar was intended to deal with research management both in manufacturing companies and in research agencies but almost inevitably a bias crept in because of the nature of the people who chose to attend and a greater emphasis tended to be placed on the structure, management financing and development of the research company of the future.
This could also be of interest:
Research Papers
Introduction
Catalogue: New Monograph Series Vol.6: Market Research And Information Technology
Author: Bill Blyth
 
August 1, 1998
Research Papers
Introduction
Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Richard M. Seitz
 
March 1, 1979
Research Papers
Introduction
Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers
Author: Gottfried Thiel
Company: Nielsen
June 15, 1982
