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Research papers

Farmad

Display advertising is expensive. In the U.K. the cost of a single insertion of a full-page, four colour advertisement in the leading farming publications ranges from £1,500 to well over £3,000. Similar levels of cost are involved in other...

Catalogue: Seminar 1987: Identifying Change in European Agriculture
Author: Howard Biggs
June 15, 1987
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Citation

Biggs, H. (1987a, June 15). Farmad. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/farmad


Research papers

Measuring the possible sales returns from retail linear displays

The results of the studies which are reported here were conducted in France on behalf of the Association of Manufacturers of Fresh Dairy Products. The studies were carried out in 1980 and the results were presented to distributors in early 1981. This...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Antoine Pillet, Jean Bigant
June 15, 1982
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Citation

Pillet and Bigant (1982a, June 15). Measuring the possible sales returns from retail linear displays. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/measuring-the-possible-sales-returns-from-retail-linear-displays


Research papers

Measuring the possible sales returns from retail linear displays (French)

The results of the studies which are reported here were conducted in France on behalf of the Association of Manufacturers of Fresh Dairy Products. The studies were carried out in 1980 and the results were presented to distributors in early 1981. This...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Jean Bigant, Antoine Pillet
June 15, 1982
×

Citation

Bigant and Pillet (1982a, June 15). Measuring the possible sales returns from retail linear displays (French). ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/measuring-the-possible-sales-returns-from-retail-linear-displays-french-


Research papers

Researching different promotional approaches

This paper attempts to describe: A) Different current approaches to promotional campaigns by multi-national pharmaceutical companies; B) Different approaches to researching these campaigns; C) A proposed method of research which minimises cost but...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Author: Colin N. Maitland
September 1, 1981
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Citation

Maitland, C. N. (1981a, September 01). Researching different promotional approaches. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/researching-different-promotional-approaches


Research papers

Determining advertising budgets using econometrics

The only rational way to set an advertising budget is to estimate as well as one can the likely sales and cost consequences of each of the range of feasible advertising expenditures and choose the one which maximises the future profit (or other...

Catalogue: Seminar 1978: The Business Of Advertising
Author: Michael Stewart
June 1, 1978
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Citation

Stewart, M. (1978a, June 01). Determining advertising budgets using econometrics. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/determining-advertising-budgets-using-econometrics


Research papers

"What if" this promotion had not been run at all?

Two experiments are presented. One deals with "in shop" promotions, the other with "in home" promotions (coupon delivered at home). Both aimed at estimating to what extent promotion actually boosted the sales (thus generating a profit to be...

Catalogue: Seminar 1976: The Contribution Of Research To Decision Making Promotions
Author: Alain Kling
June 15, 1976
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Citation

Kling, A. (1976a, June 15). "What if" this promotion had not been run at all?. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/-what-if-this-promotion-had-not-been-run-at-all-


Research papers

Market studies: How to have good return of money (French)

The following expose deals with the process of communicating results of commercial research, and more especially results concerning ad hoc studies. Here are considered only studies which are a momentary collaboration between the research buyer and...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Leo Goldstein, Alain Zwilling
August 1, 1975
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Citation

Goldstein and Zwilling (1975a, August 01). Market studies: How to have good return of money (French). ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/market-studies-how-to-have-good-return-of-money-french-


Research papers

Market studies: How to have good return of money

The following expose deals with the process of communicating results of commercial research, and more especially results concerning ad hoc studies. Here are considered only studies which are a momentary collaboration between the research buyer and...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Alain Zwilling, Leo Goldstein
August 1, 1975
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Citation

Zwilling and Goldstein (1975a, August 01). Market studies: How to have good return of money. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/market-studies-how-to-have-good-return-of-money


Research papers

Real estate and retail expansion

The high price of real estate today and the profit potential that lies in developing well-conceived retail developments, has encouraged many far-sighted and dynamic retailers to enter the field of real estate development. From the major tenant's...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Authors: H. Mark, D. Norton
April 1, 1974
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Citation

Mark and Norton (1974a, April 01). Real estate and retail expansion. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/real-estate-and-retail-expansion