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Measuring the possible sales returns from retail linear displays

Date of publication: June 15, 1982

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Authors: Antoine Pillet, Jean Bigant

Abstract:

The results of the studies which are reported here were conducted in France on behalf of the Association of Manufacturers of Fresh Dairy Products. The studies were carried out in 1980 and the results were presented to distributors in early 1981. This paper out- lines the results and indicates future applications.

Antoine Pillet

Author

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Jean Bigant

Author

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Measuring the possible sales returns from retail linear displays (French)

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Authors: Jean Bigant, Antoine Pillet

 

June 15, 1982

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Citation

Bigant and Pillet (1982a, June 15). Measuring the possible sales returns from retail linear displays (French). ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/measuring-the-possible-sales-returns-from-retail-linear-displays-french-


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Thorpe and McGoldrick (1975a, August 01). The retail marketing problem. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-retail-marketing-problem


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Citation

Pillet and Bigant (1982a, June 15). Measuring the possible sales returns from retail linear displays. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/measuring-and-predicting-sales-effectiveness-of-advertisements-