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Measuring the possible sales returns from retail linear displays

Date of publication: June 15, 1982

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Authors: Antoine Pillet, Jean Bigant

Abstract:

The results of the studies which are reported here were conducted in France on behalf of the Association of Manufacturers of Fresh Dairy Products. The studies were carried out in 1980 and the results were presented to distributors in early 1981. This paper out- lines the results and indicates future applications.

Antoine Pillet

Author

This is a long description of some author details.

Jean Bigant

Author

This is a long description of some author details.

Research Papers

A comparative study of distribution in six European countries

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth

Author: André Tordjman

 

June 4, 1986

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Citation

Tordjman, A. (1986a, June 04). A comparative study of distribution in six European countries. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/a-comparative-study-of-distribution-in-six-european-countries


Research Papers

The new retail kids on the block - Changing the way we shop in Asia

Catalogue: Asia Pacific 2002

Author: Peter Gale

Company: Nielsen

December 1, 2002

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Citation

Gale, P. (2002a, December 01). The new retail kids on the block - Changing the way we shop in Asia. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/the-new-retail-kids-on-the-block---changing-the-way-we-shop-in-asia


Research Papers

More efficiency in consumer panel analysis

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions

Authors: Yves Cousin, Yves Duranton, Isabelle Le Roy, Françoise Rostand

 

June 15, 1987

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Citation

Cousin, Duranton, Le Roy and Rostand (1987a, June 15). More efficiency in consumer panel analysis. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/more-efficiency-in-consumer-panel-analysis


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Citation

Pillet and Bigant (1982a, June 15). Measuring the possible sales returns from retail linear displays. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/more-efficiency-in-consumer-panel-analysis