Abstract:
The results of the studies which are reported here were conducted in France on behalf of the Association of Manufacturers of Fresh Dairy Products. The studies were carried out in 1980 and the results were presented to distributors in early 1981. This paper out-lines the results and indicates future applications.
Magazines
Revue Française du Marketing (Juin 2015)
Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
June 1, 2015
Research Papers
The buying process in large scale distribution (French)
Catalogue: ESOMAR Congress 1988
Authors: Jose P. Dionisio, Anne Marie Schlosser, Jean-François Boss
 
September 1, 1988
