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Measuring the possible sales returns from retail linear displays (French)

Date of publication: June 15, 1982

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Authors: Jean Bigant, Antoine Pillet

Abstract:

The results of the studies which are reported here were conducted in France on behalf of the Association of Manufacturers of Fresh Dairy Products. The studies were carried out in 1980 and the results were presented to distributors in early 1981. This paper out-lines the results and indicates future applications.

Jean Bigant

Author

This is a long description of some author details.

Antoine Pillet

Author

This is a long description of some author details.

Research Papers

Utilisation of a risk analysis model to determine the opportunity for a firm to get into a new market (French)

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation

Author: G. Fabian

 

August 1, 1971

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Citation

Fabian, G. (1971a, August 01). Utilisation of a risk analysis model to determine the opportunity for a firm to get into a new market (French). ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/utilisation-of-a-risk-analysis-model-to-determine-the-opportunity-for-a-firm-to-get-into-a-new-market-french-


Magazines

Revue Française du Marketing (Juin 2015)

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

June 1, 2015

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Citation

, A. (2015a, June 01). Revue Française du Marketing (Juin 2015). ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-juin-2015-


Research Papers

The buying process in large scale distribution (French)

Catalogue: ESOMAR Congress 1988

Authors: Jose P. Dionisio, Anne Marie Schlosser, Jean-François Boss

 

September 1, 1988

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Citation

Dionisio, Schlosser and Boss (1988a, September 01). The buying process in large scale distribution (French). ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/the-buying-process-in-large-scale-distribution-french-


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Citation

Bigant and Pillet (1982a, June 15). Measuring the possible sales returns from retail linear displays (French). ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/the-buying-process-in-large-scale-distribution-french-