Resources Library by ANA

Management perspective in long range planning

I would like to address my remarks today to the evolution of long-range planning within Levi Strauss International, how we've increased our focus on strategic planning and the role that marketing research has played in the process. We all have our...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning

Author: Thomas Tusher

Company: Levi Strauss & Co.

June 15, 1983

Finding the cube route

The paper outlines the case history of Knorr seasoning cubes in Nigeria, from initial identification of an opportunity through mix development to brand launch. It examines the contribution of research, in pinpointing and evaluating possibilities,...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Authors: David N. Aldridge, Arthur J. Shore, Michael Willey

June 15, 1983

The use of research in the development of tourist facilities

The paper reviews the use of research in the development of site-based tourist facilities, covering a wide variety of private and public sector operations. It firstly examines the particular features of the markets in which such facilities operate,...

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry

Authors: Mary Short, Jonathan Wilkinson

June 15, 1983

The contribution of research to new product development in package tour operating

This paper describes the varying roles of market research in the development of new package holiday products and the contribution research has made to this process at Thomson Holidays. Following a short introduction, the paper goes on to discuss the...

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry

Author: Cathy Riley

June 15, 1983

Is the Japanese market difficult for foreign exporters to enter?

Several case studies of Japanese and foreign companies will be discussed in an attempt to answer these questions. The case studies are simplified for the purpose of pinpointing specific marketing elements. They do not necessarily give overall picture...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning

Author: Tom Hara

June 15, 1983

Case study demonstrating how market research has been used effectively to develop and sell a marina-based tourism complex in southern Spain (Puerto Sotogrande)

The subject of this case study - PUERTO SOTOGRANDE - is a marina-based integrated tourism complex in southern Spain which is currently being developed by a Spanish private investment group. Since acquisition of the site by the promoters, independent...

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry

Authors: Juan Miguel Villar Mir, Clive G. Armstrong

June 15, 1983

Help

My purpose is to look into the future and speculate on what sort of help we (the creatives) are going to need from you (the researchers). Will we want more from you? Will our needs be different?

Catalogue: Seminar 1983: Effective Advertising- Can Research Help?

Author: David Barker

June 15, 1983

Strategic planning is not dead but different

The strategic planning process has changed very significant since the early 1970s. Planning has changed in terms of scope (it needs to encompass a mere diverse range of publics) in terms of time span (the need fox' greater flexibility dictates...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning

Author: Martin van Mesdag

June 15, 1983

The contribution of research to strategic planning in the airport business

The title of trie seminar suggests that strategic planning could be obsolete. I would not blame people in many industries for taking the view that strategic planning is dead. When survival itself is uncertain one simply can't afford to devote...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning

Author: Michael Poole

June 15, 1983