You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing State Of Art.
ANA has found 290 results for you, in 167 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Discussion opening on Mr. Leighton's paper

Roughton's comment on the paper "The shoemaker's children always have the poorest shoes" by A. Leighton.

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: Geoffrey W. Roughton
May 1, 1974
×

Citation

Roughton, G. W. (1974a, May 01). Discussion opening on Mr. Leighton's paper. ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/discussion-opening-on-mr-leighton-s-paper


Research papers

Marketing research in Western European capitalistic countries (French)

This paper tries to make a sketch of the general frame in which Marketing Research operates, and draw some conclusions on its means, possibilities and difficulties. The tendencies which are nowadays in development in Europe are then succinctly...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Jean S. Sugdury
June 15, 1973
×

Citation

Sugdury, J. S. (1973a, June 15). Marketing research in Western European capitalistic countries (French). ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/marketing-research-in-western-european-capitalistic-countries-french-


Research papers

What consumerism means for market research

The purpose of this paper is to suggest some of the implications of this consumerist movement upon our own market research activities. I begin with a brief historical account of how it has developed in the United Kingdom - a development which is...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Peter Menneer
June 15, 1973
×

Citation

Menneer, P. (1973a, June 15). What consumerism means for market research. ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/what-consumerism-means-for-market-research


Research papers

Marketing research in Western European capitalistic countries

This paper tries to make a sketch of the general frame in which Marketing Research operates, and draw some conclusions on its means, possibilities and difficulties. The tendencies which are nowadays in development in Europe are then succinctly...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Jean S. Sugdury
June 15, 1973
×

Citation

Sugdury, J. S. (1973a, June 15). Marketing research in Western European capitalistic countries. ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/marketing-research-in-western-european-capitalistic-countries


Research papers

Market research in the European socialist countries

In a planned economy, market research is not only a means of market information used by producing and commercial enterprises, but is an indispensable factor for the formulation of plans for the national economy and for supervision of the fulfilment...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Laszlo Szabo
June 15, 1973
×

Citation

Szabo, L. (1973a, June 15). Market research in the European socialist countries. ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/market-research-in-the-european-socialist-countries


Research papers

The use of telephone interviewing in industrial research

This paper discusses the use of telephone interviewing in industrial research. In describes the advantages and disadvantages with appropriate examples. It is concluded that the main uses of telephone interviewing are either as a preliminary part of a...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Author: L. I. Gordon
January 1, 1973
×

Citation

Gordon, L. I. (1973a, January 01). The use of telephone interviewing in industrial research. ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/the-use-of-telephone-interviewing-in-industrial-research


Research papers

The use of telephone interviewing in industrial market research

There are a number of ways in which the telephone can be used to help the industrial market researcher. Some of course fall outside the definition of the word interview. I would like to include the following as standard interview types; A) The...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Author: Nicholas M. Rubashow
January 1, 1973
×

Citation

Rubashow, N. M. (1973a, January 01). The use of telephone interviewing in industrial market research. ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/the-use-of-telephone-interviewing-in-industrial-market-research


Research papers
×

Citation

Noordhoff, J. D. (1972a, June 15). Summary of the seminar . ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/summary-of-the-seminar-


Research papers

Developments in consumer panels

The aspects of panel developments I shall examine are: 1. Panel size and composition; 2. The nature of the information collected and the collection method; 3. Report content, design and delivery; 4. Accuracy of the data; 5. Data analysis methods.

Catalogue: Seminar 1972: Panels
Author: D. A. Brown
June 15, 1972
×

Citation

Brown, D. A. (1972a, June 15). Developments in consumer panels. ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/developments-in-consumer-panels