Abstract:
This paper tries to make a sketch of the general frame in which Marketing Research operates, and draw some conclusions on its means, possibilities and difficulties. The tendencies which are nowadays in development in Europe are then succinctly analysed. Lastly, the process through which a Company eager to enter a new market has to go is studied, especially in the case of building business in country unknown to its staff.
This could also be of interest:
Research Papers
Problems and methods in export marketing research
Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Uolevi Lehtinen
 
March 1, 1979
