Resources Library by ANA

Foreword

ESOMAR, as the leading worldwide association of research professionals, considers it necessary to provide an overview of the state-of-the-art of the research industry at regular intervals. This helps build common frames of reference, both for curious...

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Mario van Hamersveld

September 1, 1998

Sampling in Asia

The term Asia is used here in a restricted sense to include the countries from India to the Pacific, bounded in the north by China, South Korea and Japan and in the south by Indonesia. This region contains approximately 2.7 billion people, about a...

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Trevor Sharot

September 1, 1998

Qualitative research in theory and practice

This paper has two parts. The first deals with the theory of qualitative research and is based upon an earlier paper in the 1987 Monograph on Qualitative Research published by ESOMAR. The second part is based on two further papers, one in the same...

Catalogue: New Monograph Series Vol.4: Qualitative Research

Author: Peter Sampson

January 1, 1998

A qualitative futurescape

The theme of this paper is that qualitative research, as it travels through the world exploring new terrain, is now in serious danger of falling into a foul smelling swamp and remaining stuck there. There are, however, challenging peaks to climb...

Catalogue: New Monograph Series Vol.4: Qualitative Research

Author: Wendy Gordon

January 1, 1998

Is qualitative research truly developing or is it declining? (Spanish)

This document makes a dissertation on the perception current in Mexico from the assessment, definition and utilization from the investigation qualitative: The same invites to the reflection on the conception from a investigation more engaged and less...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Author: Ernesto Reyes Escobedo

June 15, 1997

Consumer-oriented business management (Spanish)

This paper describes the current situation and perspectives of Business Management, analyzing the most recent reflections of academics, strategists and specialized consultants, valued by current market research clients. Conceptualizes the main...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Author: Osvaldo E. Gagliardo

June 15, 1997

Drilling or mining?

The paper reviews the developments which have taken place in the retailer panel services in the late 80's and early 90's, with specific reference to the move from retail audits to scanning based services and the current trend towards census data. The...

Catalogue: Revolutions In Panel Research 1997: New Questions, New Solutions

Author: Tony Antoniou

February 1, 1997

A new generation Of CAPI

Nowadays new equipment, new software with multi-media features and new data-input techniques are available for computer-aided personal interviews (CAPI): pen and voice recording. We call these small and light pen-pads with keyboards the CAPI...

Catalogue: Seminar 1997: Do we control IT or are we IT's slave?

Author: Gerd Meier

Company: GfK

January 1, 1997

Market research in mainland China

Since China started with its economic reforms and its more open policy in 1979 its economy has grown vigorously. The annual gross national product grew enormously and also the per capita gross national product between 1989 and 1994 grew by nearly 9 %...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia

Authors: Ding Yi, Wulf Schlund

November 1, 1996