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Research papers

Towards a European standard for television audience measurement

The paper discusses the way in which new media are likely to develop in the immediate future and considers the implications of these changes for audience measurement systems across the European market. Existing systems are largely designed for...

Catalogue: Seminar 1988: Media And Media Research
Author: Tony Twyman
June 15, 1988
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Citation

Twyman, T. (1988a, June 15). Towards a European standard for television audience measurement. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/towards-a-european-standard-for-television-audience-measurement


Research papers

Satellite television-establishing the pan European audience

Before deciding on the best method to measure this audience it is essential to determine both what is to be measured and how the results are going to be used. In terms of what to measure, there are two components in the Pan European Television...

Catalogue: Seminar 1988: Media And Media Research
Author: Sian Lloyd
June 15, 1988
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Citation

Lloyd, S. (1988a, June 15). Satellite television-establishing the pan European audience. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/satellite-television-establishing-the-pan-european-audience


Research papers

Video recorders

The paper reviews the extent to which the video recorder has become an important, and complicating, part of the television audience scene - with implications for all sections of the industry, including researchers. Within a year or two ownership of...

Catalogue: Seminar 1988: Media And Media Research
Author: Roger Gane
June 15, 1988
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Citation

Gane, R. (1988a, June 15). Video recorders. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/video-recorders


Research papers

The validity and efficiency of data collection using screen interviews compared with telephone research

This paper describes the results of a methodological test conducted by NOW Research, on behalf of British Telecom - PRESTEL. The purpose of the research was to assess the validity and efficiency of collecting market research data through the medium...

Catalogue: ESOMAR Congress 1987
Authors: David Baker, Cliff Holmes
September 1, 1987
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Citation

Baker and Holmes (1987a, September 01). The validity and efficiency of data collection using screen interviews compared with telephone research. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/the-validity-and-efficiency-of-data-collection-using-screen-interviews-compared-with-telephone-research


Research papers

There are as many deals as there are programmes

The paper shows that the accelerating changes in media and advertising practices have created an environment in which programme sponsorship will thrive. Based on a thorough analysis of the main strategic trends in Europe, North America and the rest...

Catalogue: ESOMAR Congress 1987
Author: Alan Morris
September 1, 1987
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Citation

Morris, A. (1987a, September 01). There are as many deals as there are programmes . ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/there-are-as-many-deals-as-there-are-programmes-


Research papers

The Dutch public broadcasting services in a multi-channel landscape

The subject of this paper is the position of the Netherlands public television on the rapidly developing market of programme suppliers. Questions in this connection are: is public broadcasting being threatened by (commercial) foreign competition? Can...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions
Author: Wim Bekkers
June 15, 1987
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Citation

Bekkers, W. (1987a, June 15). The Dutch public broadcasting services in a multi-channel landscape. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/the-dutch-public-broadcasting-services-in-a-multi-channel-landscape


Research papers

The effectiveness of television advertising

The present paper presents findings and a status report regarding one of these projects. Namely, a study of the influence of West German commercial televisions. First, it is analysed what brands and products are advertised, which are available in...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions
Authors: Flemming Hansen, Lars Grønholdt
June 15, 1987
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Citation

Hansen and Grønholdt (1987a, June 15). The effectiveness of television advertising. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/the-effectiveness-of-television-advertising


Research papers

The development of broadcasting research in a changing environment

We take great pleasure in attending this ESOMAR seminar, which gives us the opportunity of bringing to Arab Countries the experience gained by RAI (Radio Televisione Italiana) in facing up to the rapid and tumultuous development undergone by...

Catalogue: Seminar 1987: Research In Arab Countries
Authors: Tito Riccio, Piero Zucchelli
June 15, 1987
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Citation

Riccio and Zucchelli (1987a, June 15). The development of broadcasting research in a changing environment. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/the-development-of-broadcasting-research-in-a-changing-environment


Research papers

Meter-panel-data analysis and its influence on programme schedules

On April 1st 1986 the broadcasting corporation in Hessen the "Hessischer Rundfunk, HR" has changed its programme schedules for the 1st and 3rd programme, It will be shown which reasons have led to this change and the role of tv-audience research. By...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions
Author: Joachim Wiedemann
June 15, 1987
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Citation

Wiedemann, J. (1987a, June 15). Meter-panel-data analysis and its influence on programme schedules. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/meter-panel-data-analysis-and-its-influence-on-programme-schedules