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Research papers

Childrens' TV consumption

A sample of 900 pupils, aged 6 to 13 and representative for the Federal Republic Of Germany (and their mothers) was questioned about a wide-spread selection of leisure-time activities, media-consumption as well as their opinions and attitudes towards...

Catalogue: Seminar 1980: Children And Young People
Author: Jürgen Pfifferling
June 15, 1980
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Citation

Pfifferling, J. (1980a, June 15). Childrens' TV consumption . ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/childrens-tv-consumption-


Research papers

A new way to measure page-confrontation

This careful study has as its objective to bridge the gap between our knowing someone read an issue of a publication and our knowing he actually faced our advertisement. It begins with a wide- ranging review of the problem and the steps by which the...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Authors: Jan D. Noordhoff, Johan J. M. van Tulder, Coen C. J. de Koning
June 15, 1980
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Citation

Noordhoff, van Tulder and de Koning (1980a, June 15). A new way to measure page-confrontation. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/a-new-way-to-measure-page-confrontation


Research papers

An international model for the prediction of television coverage and frequency distribution

One of the advantages of a panel system of media measurement is that we can examine the exposure of a whole schedule and not just individual spots or programmes. Advantage has been taken of this by several so-called 'cover and frequency guides'....

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Authors: Robert Hulks, S. Thomas
June 15, 1980
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Citation

Hulks and Thomas (1980a, June 15). An international model for the prediction of television coverage and frequency distribution. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/an-international-model-for-the-prediction-of-television-coverage-and-frequency-distribution


Research papers

TV show loyalty in Finland

This is a companion paper to Goodhardt (1968) which was referred to in the introduction to Hulks and Thomas (1973). The Finnish data is however presented in a different way and makes a case for peoples’ loyalty to some shows, while Goodhardt...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Author: Heikki J. Kasari
June 15, 1980
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Citation

Kasari, H. J. (1980a, June 15). TV show loyalty in Finland . ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/tv-show-loyalty-in-finland-


Research reports

Qualitative pretest of corporate campaign

A corporate advertising campaign for the Prudentialis being developed, which will probably involveTV and Press. This research, however, was only concerned with TV developments. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1979
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Citation

, C. (1979a, July 01). Qualitative pretest of corporate campaign. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/qualitative-pretest-of-corporate-campaign


Research papers

Audience appreciation and audience size

Most television programmes can be classified into two main programme types, Information and Entertainment. Information programmes tend to get smaller audiences but higher appreciation scores than do Entertainment programmes. Between these two main...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Patrick Barwise, Andrew S. C. Ehrenberg, Gerald J. Goodhardt
June 15, 1979
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Citation

Barwise, Ehrenberg and Goodhardt (1979a, June 15). Audience appreciation and audience size. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/audience-appreciation-and-audience-size


Research reports

Qualitative research on animatics for Oxo advertising

The 'Only Oxo Does It' campaign has run on TV sinceFebruary 1978.Although. this current campaign appears to beperforming well, there is obviously a need forlonger-term development in order to refresh theOxo proposition. As far as the TV campaign...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1979
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Citation

, C. (1979a, June 01). Qualitative research on animatics for Oxo advertising. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-animatics-for-oxo-advertising


Research reports

Qualitative research on 'Thomas and Sarah' for London Weekend Television

The primary objectives of the researchwere as follows:1. To examine the appeal of "Thomas and Sarah"as a concept, as characters, and as a television series and to explore the reasons for the apparent decline in appeal;2. To explore a number of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
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Citation

, C. (1979a, May 01). Qualitative research on 'Thomas and Sarah' for London Weekend Television. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-thomas-and-sarah-for-london-weekend-television


Research papers

Tv show loyalty in Finland

The success of a television show can be described with the same concepts as the success of a brand of a product. Cumulative penetration applies to both, share of repeat- buyers equals to the share of repeat-viewers , brand loyalty to programme...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Heikki J. Kasari
March 1, 1979
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Citation

Kasari, H. J. (1979a, March 01). Tv show loyalty in Finland. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/tv-show-loyalty-in-finland