Abstract:
A corporate advertising campaign for the Prudential is being developed, which will probably involve TV and Press. This research, however, was only concerned with TV developments.
Date of publication: July 1, 1979
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
Abstract:
A corporate advertising campaign for the Prudential is being developed, which will probably involve TV and Press. This research, however, was only concerned with TV developments.
This is a long description of some author details.
de Groot, G. (1978a, June 14). A corporate campaign case history. ANA - ESOMAR. Retrieved March 28, 2024, from
https://ana.esomar.org/documents/a-corporate-campaign-case-history
Ochs , M. B. (1981a, June 15). Evaluation of a corporate image campaign. ANA - ESOMAR. Retrieved March 28, 2024, from
https://ana.esomar.org/documents/evaluation-of-a-corporate-image-campaign
, C. (1975a, November 01). Qualitative research into the TSA corporate adverting campaign . ANA - ESOMAR. Retrieved March 28, 2024, from
https://ana.esomar.org/documents/qualitative-research-into-the-tsa-corporate-adverting-campaign-
Type | Title | Authors |
---|---|---|
Fad and progress in motivation research | Authors: Herta Herzog | |
Methodological considerations regarding marketing research for consumer durable goods | Authors: Leif Holbaek-Hanssen | |
Service after sale and studies of market for business | Authors: Archibald Maddock Crossley | |
Some comments on the use of 3D and strip film | Authors: Henry Charles Briant | |
The "steps-and-parts" model for polling | Authors: Stuart Carter Dodd, Chahin Turabian | |
What are durable and capital goods? | Authors: N. H. Pearson | |
Advertising and marketing research (French) | Authors: Philippe De Vendeuvre | |
Consumers economic expectations and intentions as revealed by sample surveys | Authors: Henry Durant | |
Economic forecasts with special reference to field studies | Authors: Jan van Rees | |
Market research for petroleum products in the automotive field | Authors: D. Leerentveld |
, C. (1979a, July 01). Qualitative pretest of corporate campaign. ANA - ESOMAR. Retrieved March 28, 2024, from
https://ana.esomar.org/documents/qualitative-research-into-the-tsa-corporate-adverting-campaign-