Qualitative pretest of corporate campaign

Date of publication: July 1, 1979

Abstract:

A corporate advertising campaign for the Prudential is being developed, which will probably involve TV and Press. This research, however, was only concerned with TV developments. 

CRAM/Peter Cooper Archive

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Research Papers

Research Reports

  • PDF