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Qualitative pretest of corporate campaign

Date of publication: July 1, 1979

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

A corporate advertising campaign for the Prudential is being developed, which will probably involve TV and Press. This research, however, was only concerned with TV developments. 

CRAM/Peter Cooper Archive

Author

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Research Papers

A corporate campaign case history

Catalogue: Seminar 1978: The Business Of Advertising

Author: Gerald de Groot

 

June 14, 1978

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Citation

de Groot, G. (1978a, June 14). A corporate campaign case history. ANA - ESOMAR. Retrieved March 17, 2025, from


https://ana.esomar.org/documents/a-corporate-campaign-case-history


Research Papers

Evaluation of a corporate image campaign

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research

Author: Malcolm B. Ochs

 

June 15, 1981

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Citation

Ochs , M. B. (1981a, June 15). Evaluation of a corporate image campaign. ANA - ESOMAR. Retrieved March 17, 2025, from


https://ana.esomar.org/documents/evaluation-of-a-corporate-image-campaign


Research Reports

Qualitative research on Cadbury corporate image

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

November 1, 1978

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Citation

, C. (1978a, November 01). Qualitative research on Cadbury corporate image. ANA - ESOMAR. Retrieved March 17, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-cadbury-corporate-image


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Citation

, C. (1979a, July 01). Qualitative pretest of corporate campaign. ANA - ESOMAR. Retrieved March 17, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-cadbury-corporate-image