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Sherak, B. (1966a, September 01). Testing new product ideas. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/testing-new-product-ideas
King, S. (1966a, August 01). How useful is proposition testing?. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/how-useful-is-proposition-testing-
Rusby, P. A. (1966a, June 01). A reassessment of the role of the pre-test in advertising research. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/a-reassessment-of-the-role-of-the-pre-test-in-advertising-research
Johns and Potter (1966a, June 01). Pupil response as a means of evaluating television commercials. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/pupil-response-as-a-means-of-evaluating-television-commercials
Pavlis, L. (1965a, June 15). A short method of testing the brand image. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/a-short-method-of-testing-the-brand-image
Ring, E. (1963a, June 15). Is the tree-test applicable as auxiliary mean for poll-research?. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/is-the-tree-test-applicable-as-auxiliary-mean-for-poll-research-
Haseloff, O. W. (1961a, June 15). A multidimensional test for measurement and prognosis of interviewers' aptitudes. ANA - ESOMAR. Retrieved September 26, 2024, from
Smolensky, P. (1961a, June 15). Methods of quantification in motivation research (German). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/methods-of-quantification-in-motivation-research-german-
Haseloff, O. W. (1961a, June 15). A multidimensional test for measurement and prognosis of interviewers' aptitudes (French). ANA - ESOMAR. Retrieved September 26, 2024, from