Researching a mobile population

Date of publication: May 4, 1988

Author: Mike Denny

Abstract:

The purpose of the paper is twofold: firstly to describe the problems involved in conducting research, and particularly continuous research, among a highly mobile minority group: and secondly to consider the techniques of continuous advertising tracking research, and how these can be successfully applied to monitor advertising effectiveness in the travel sector.

  • PDF
  • This could also be of interest