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Researching a mobile population

Date of publication: May 4, 1988

Catalogue: Seminar 1988: Travel And Tourism Research

Author: Mike Denny

Abstract:

The purpose of the paper is twofold: firstly to describe the problems involved in conducting research, and particularly continuous research, among a highly mobile minority group: and secondly to consider the techniques of continuous advertising tracking research, and how these can be successfully applied to monitor advertising effectiveness in the travel sector.

Mike Denny

Author

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Denny, M. (1988a, May 04). Researching a mobile population. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/impact-of-3d-objects-in-mobile-market-research