Resources Library by ANA

Gen Z: Some like it old

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}li.li1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}span.s1 {font: 10.0px Menlo}ul.ul1 {list-style-type: disc}In this presentation you will learn: The story...

Catalogue: Fusion 2019

Authors: Benjamin Simmenauer, Charles Mezerette

Companies: respondi, leboncoin

November 10, 2019

Ceremony: YES! (Young ESOMAR Society) Award Finalists

6 young researchers take centre stage at the Congress to WOW us with their #Brilliance! Each has only 60 seconds to pitch their idea.

Catalogue: Congress 2018

Authors: Danika Smit, Emily Ozer, Hillary Ogwayo, Ray Xavery, Zeynep Kasap, Kevin Benny, Selina Pietsch

September 23, 2018

What we can learn from tweets and Co. for open end analysis

Exhaustive manual coding of open-ended responses is still an everyday reality. Thanks to technological advances we nowadays have text analytics. The main models behind it can only unleash their power with longer text, not with short statements we...

Catalogue: Congress 2018

Authors: Danika Smit, Selina Pietsch

September 23, 2018

Millennial lens (Spanish)

There are more than 200,000,000 millennials in America: more than total population of 7 countries (Colombia, Argentina, Peru, Ecuador, Paraguay, Panama and Canada). Almost 2 times Mexico's population. Same size as Brazil. 65% of US size. More than...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Author: Constanza Cilley

Company: Voices! Research & Consultancy

May 14, 2018

Just kidding (Spanish)

Just after food, humor is an important symbol of Mexican pride. We like to think that our humor is unique and unmatched, which has turned it into a given for all Mexicans and, thus, a difficult subject to approach through traditional methodologies....

Catalogue: Latin America 2017: #IN

Authors: Pamela Gutierrez Sanchez, Salvador Mata

June 15, 2017

Generational effects in market research effectiveness

There is a growing belief in the marketing industry that traditional market research tracking methods are less predictive of millennial behaviour than for that of older generations and that Millennials can best be understood and measured by their...

Catalogue: Congress 2016: #WOW

Authors: Seth Duncan, Kelley Sternhagen

June 15, 2016

The world of short form video for post millennials

Key trends in short form video viewing are reviewed in this presentation, with predictions for how consumption will change among Post Millennials (under 16s) and the implications for broadcaster strategy. Based on desk research, the global picture is...

Catalogue: Congress 2016: #WOW

Author: Nadine Bailey

June 15, 2016

In search of hope

This presentation is a quest to uncover the hidden and inspire the fallen to rise like a phoenix from the ashes. Preriit Souda (ESOMAR Young Researcher winner 2011) and Rajna Rajan (ESOMAR Young Researcher finalist 2012) join hands to explore what...

Catalogue: Congress 2014: What Inspires?

Authors: Preriit Souda, Rajna Rajan

Company: KANTAR TNS Malaysia

June 15, 2014

The next normal

Research shapes our brands, inspires our content and helps us communicate with audiences. VIMN therefore embarked on an unprecedented analysis of the similarities and differences among millennials around the world. It doesn’t get...

Catalogue: Congress 2013: Think Big

Authors: Christian Kurz, Carlos Garcia, Jo McIlvenna

June 15, 2013