The world of short form video for post millennials

Date of publication: June 15, 2016

Catalogue: Congress 2016: #WOW

Author: Nadine Bailey

Abstract:

Key trends in short form video viewing are reviewed in this presentation, with predictions for how consumption will change among Post Millennials (under 16s) and the implications for broadcaster strategy. Based on desk research, the global picture is examined with a specific focus on the UK. The analysis focuses on three key areas: behaviour (how Post Millennials watch), content (what Post Millennials watch) and discovery (how Post Millennials find what to watch). Finally implications and recommendations for broadcasters are highlighted.

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