Resources Library by ANA

Conn-Action

In many cases, advertising pre-tests are seen as uncomfortable exams brands have to pass before executing a campaign; as strange as it sounds, we are used to failing them. Approximately 75% of campaigns pre-tested for the first time fail such...

Catalogue: Latin America 2023

Authors: Monica Quevedo, Vanessa Guima

April 25, 2023

Empowering Innovation Through Disability Research

Inclusivity is an immense trend today. During the past few years, products and services like market research have embraced ethnicity, size, sexual preferences and even age in their efforts to promote inclusivity. Nevertheless, sadly, disability...

Catalogue: Latin America 2023

Author: Priscila Aramburu Mena

April 25, 2023

Are you OK Zoomers?

To understand Gen Z?s core challenges, values and desires, and prepare for potential shifts in consumer behaviour, Coca-Cola LatAm has engaged in a quantitative study among Gen Z (or Zoomers) in Argentina, Mexico, Colombia and Brazil, benchmarking...

Catalogue: Latin America 2023

Authors: Joeri Van den Bergh, Magdalena Garcia Grisanti, Javier Barrera

April 25, 2023

Biometric, Cognitive and Predictive Validation in Agile UX for a Colombian Fintech

Can a study of biometrics help us to understand what boosts a person to make a financial decision? In this enthralling case, we explored the benefits of doing a systematic iteration with triple validation, where we mix attention prediction...

Catalogue: Latin America 2023

Authors: Alexis Brantes, Raphael Alex de Sousa, Lana Babii

April 25, 2023

Keynote Speaker

Catalogue: Latin America 2023

Author:

April 25, 2023

Storybranding in Researchland

The facts being described here are not exclusive and characteristic of present times, but instead they have been happening since market research began: An issue born way before any of us. However, it was the technological evolution, the COVID-19...

Catalogue: Latin America 2023

Authors: Daniel Lagache, Diego Alarcon, Damian Gandolfi

Companies: Cooperativa Mental, The Coca-Cola Company

April 25, 2023

Macrotrend

Within the digital transformation many changes have happened in a very short time period. The implications of internet globally have modified business models, governments and society. Our behaviours as humans are facing continuous transformations,...

Catalogue: Latin America 2023

Authors: Laura Ruvalcaba, Javier Rosas-Delint, Luis Cervantes, Martha Rivera-Pesquera

April 25, 2023

Shaping the Future in Uncertain Times

COVID-19 threatened both human lives and the worldwide economy. The threat caused uncertainty and this was reflected in consumer habit adjustments?both in purchase and consumption?made by the population. With the lockdowns, sales of consumer goods...

Catalogue: Latin America 2023

Authors: Jorge Galvan, Elisa Romo de Vivar Villasana

April 25, 2023

Macrotrend

Within the digital transformation many changes have happened in a very short time period. The implications of internet globally have modified business models, governments and society. Our behaviours as humans are facing continuous transformations,...

Catalogue: Latin America 2023

Authors: Laura Ruvalcaba, Javier Rosas-Delint, Luis Cervantes, Martha Rivera-Pesquera

Companies: BRAIN Research, General Atlantic

April 25, 2023